The Colorado has made a big impression on Korean drivers
Photo: Chevrolet
On Sept. 15, sales began in South Korea for the brand-new 2021 Chevy Colorado. The midsize pickup first made a splash in the Asian country a year ago and has quickly become a best-selling phenomenon. The newly refreshed 2021 model features more standard equipment and two new range-topping trim levels.
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The refreshed 2021 Chevy Colorado
The 2021 Colorado has arrived in South Korean dealerships with a number of enhancements and an expanded lineup. The addition of the range-topping Z71-X and Z71-X Midnight Edition gives the Colorado five trim levels in the country. New premium features have also been included that enhance the Colorado’s off-road capabilities. These include Hill Descent Control and a transfer shield that protects important powertrain components from dirt, rocks, water, and more. Other new features include a high-definition rear-view camera, wireless smartphone charging capabilities, and an upgraded infotainment setup.
The Colorado’s popularity in South Korea was an unexpected success story for General Motors. After its Korean launch in late 2019, the pickup quickly rose to become one of GM’s best-selling vehicles in the region. Today, the Colorado — which remains South Korea’s only genuine example in the pickup truck segment — is one of the country’s top five best-selling imports.
President and CEO of GM Korea, Kaher Kazem, had this to say on the success of the model in the country: “Following Colorado’s successful domestic market debut last year, we are very pleased to release the new Colorado with an advanced exterior design and best-in-class performance. We are confident that we will continue to lead the pickup truck market and present a good alternative to those seeking to expand their lifestyle and customer experience in the domestic automobile market.”
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The 2021 Chevy Colorado is currently available at GM dealerships across South Korea. The refreshed pickup hit U.S. dealerships in late August.
Daniel DiManna hails from little Sylvania, Ohio. A graduate of Lourdes University with a degree in Fine Arts (which has thus far proven about as useful as a wet paper towel), Daniel’s hobbies/passions include film history, reading, fiction/non-fiction writing, sculpting, gaining weight, and adding more toys, posters, books, model kits, DVD’s, screen-used props, and other ephemera to his already shamefully monumental collection of Godzilla/movie monster memorabilia. His life goals include a return trip to Japan, getting a podcast off the ground, finishing his novel, and yes, buying even more monster toys. See more articles by Daniel.
