Shapes & Spirits: The Idea Behind Kia’s Design Philosophy
Every automaker follows common patterns and attributes when designing its vehicles so that each entry in its lineup possesses a shared, unifying theme. While some characteristics are more overt, like a uniform grille shape, others are more conceptual. Take, for instance, the Kia brand. While some automakers are set in their ways, sticking to the […]
Lexus Design Philosophy Explained: Uncovering L-Finesse
As many automakers do, Lexus puts a lot of thought into its vehicles’ designs–not just their construction but in the actual meaning behind each line and curve. You might not realize it, but the very appearance of a vehicle says a lot about the brand, so it’s important that each car in a lineup gives a […]
Explained: Mitsubishi’s Dynamic Shield Design Philosophy
If you were asked to describe what a Mitsubishi vehicle looked like or stood for, you’d probably give a very different answer than your neighbor would. This inconsistency in brand image is being mended with the automaker’s new design philosophy called Dynamic Shield. As the first step in Mitsubishi’s mission to re-brand itself, Dynamic Shield provides […]
Mercedes-Benz’s Sensual Purity Design Philosophy Explained
The Mercedes-Benz Sensual Purity design philosophy may sound as though it was inspired by a bad erotica novel, but there’s a lot more to it than meets the eye—metaphorically speaking, that is, since eyes are literally what design languages speak to, after all. For automakers, it’s important to develop a unique yet consistent design that […]
Toyota’s Vibrant Clarity Design Philosophy Explained
Toyota’s “Vibrant Clarity” design philosophy debuted at the 2003 Frankfurt Motor Show on the CS&S Concept. It was meant to combine emotion (that’s the “vibrant” part of the name) and rationality (“clarity”), using simple yet stylish design that was simultaneously bold and inventive. If that sounds like a whole bunch of market speak, that’s probably […]
Mazda’s Design Philosophy Brings Home a KBB Brand Image Award
You have to admit, there are certain automotive brands whose lineups are undeniably more attractive. From the biggest to the smallest models, these brands deliver a consistent, appealing design language woven deftly throughout their lineups. Instead of only featuring one or two nice-looking vehicles alongside a dozen bland, functional running mates, some automakers still adhere […]
Does BMW Have a Design Philosophy?
Many automakers tout their fancily-named, run-of-the-mill design philosophy as if it’s their biggest selling point. Some even use their design approach as a red herring to produce and sell good-looking vehicles that don’t perform well at all. What about BMW? Does the Bavarian automaker have a design philosophy that’s more than just a collection of […]
Explained: Understanding Hyundai’s Fluidic Sculpture Design Philosophy
Hyundai will debut a second version of “Sculpture in Motion,” a kinetic art installation created with Reuben Margolin, at the 2015 Milan Design Week. Inspired by the brand’s Fluidic Sculpture language, the first version was an interactive light display at Milan in 2013. But what exactly is “Hyundai Fluidic Sculpture” and how does it impact […]
[VIDEO] Hyundai Sonata Design Philosophy Subject of New Commercials
![[VIDEO] Hyundai Sonata Design Philosophy Subject of New Commercials](https://thenewswheel.com/wp-content/themes/patterns/timthumb.php?src=https%3A%2F%2Fthenewswheel.com%2Fwp-content%2Fuploads%2F2014%2F09%2FHyundai-commercial-2.jpg&q=90&w=760&h=400&zc=1 "[VIDEO] Hyundai Sonata Design Philosophy Subject of New Commercials")
Our televisions, radios, and websites are filled with boisterous car advertisements to buy, buy, buy! Understandably, automotive vehicles are a product, and any business’s main intent is to sell its product. We as consumers are thus faced with an unceasing barrage of demands for our money. But, rarely does an automotive brand turn its advertisements from demanding […]
Mazda Designs Led by Japanese Philosophy
Mazda has come a long way since the Zoom Zoom era. It has been rapidly developing its line of SKYACTIV technology while at the same time redesigning the looks of its lineup according to its newer KODO: Soul of Motion design language and philosophy. That isn’t the only philosophy which Mazda aspires to fulfill, though. […]
Zephyr Reflection Teases New Design of Lincoln EVs
With Lincoln announcing plans to go all-electric by 2030, all eyes turn to the recently revealed Zephyr Reflection. Lincoln says that the preview car, which debuted in Shanghai back in April, “hints to the brand’s future design philosophy and signature features it will offer.” That template of things to come is the result of an […]
Mazda MX-30 and CX-30 Win Red Dot Design Awards
Mazda’s first purely electric vehicle, the MX-30, may be a newcomer, but it has already made a splash in automotive awards circles. This peppy new SUV recently drove away with the Red Dot Design Award in the Electric Vehicle category. The brand’s popular new SUV, the CX-30, also earned an award in the passenger car […]
2022 Hyundai Tucson Debuts Bold Next-Gen Design
The Tucson is one of Hyundai’s most popular vehicles, which means the stakes are high for the model’s 2022 redesign. As seen in the new Tucson’s online debut earlier this week, Hyundai has gone all-in on a compelling new look, upgraded eco-friendliness, and a vast array of advanced digital features for this compact SUV. Here […]
Mazda3 Takes Home World Car Design of the Year Award
Competition is fierce at the World Car Awards. However, the Mazda3 trounced its rivals and drove away with the 2020 World Car Design of the Year award. Here’s a look at what it takes to win this prestigious honor. An Eye-Catching Car: Check out the 2020 Mazda3 Speeding ahead of the competition To earn the […]
Genesis Mint Concept, G90 Sedan Win 2019 Good Design Awards
The Genesis brand recently received new validation for its beautifully realized vehicles, capturing 2019 Good Design awards for the 2020 G90 sedan and the Mint Concept car. The annual Good Design award process singles out products from around the world in many categories and evaluates them according to their aesthetics, form, function, eco-friendliness, and other […]
Mazda Pushes Kodo Design Forward with New CX-30
Over the past five years or so, Mazda has risen from a reputation of making cool, good-looking vehicles to making cars and SUVs that are extra good-looking, enough so that it’s started believably pushing itself as an affordable luxury brand. The latest addition to the lineup, the 2020 Mazda CX-30, further advances the Kodo: Soul […]
New Chevrolet Captiva Design Inspired by Stealth Fighters
The new Chevy Captiva hits Thailand later this year, and it’s already got a fair amount of momentum beneath it thanks to its win in the Most Exciting New Product category at the Bangkok International Motor Show. Momentum is an appropriate word given that Chevrolet got the inspiration for elements of the Captiva’s design from […]
BMW 8 Series Declared 2019 Design of the Year
Recognized as the Design of the Year by Automobile magazine, the revived BMW 8 Series coupe has no trouble turning heads. This large, powerful coupe stands out among industry-wide cutbacks on passenger cars. But even in a market dominated by SUVs, the BMW 8 Series makes a statement with both classic styling and new design […]