Chevrolet Makes a TikTok With BRELAND and Silverado Trucks
Photo: Chevrolet
On Feb. 19, Chevrolet showed off the latest Silverado models in its TikTok debut. This TikTok serves as a rebooted music video for “My Truck,” a popular song by platinum-selling artist BRELAND.
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What to know about the new music video
Photo: Chevrolet
Chevrolet launched its TikTok profile this month and is one of just a handful of automakers to have a profile. The brand hopes to reach more audiences with its “My Truck” video and future videos.
The updated “My Truck” song now has new lyrics that specifically mention Chevrolet and its truck lineup. The music video highlights these changes by featuring several Silverado models, including the Custom, LT Trail Boss, and LT Trail Boss Midnight Edition.
Chevrolet filmed the music video in Nashville, Tennessee. It chose three locations there that best showcase the city and represent a wide range of truck drivers. The automaker matched each location with a different Silverado model. You can check out these trucks in the music video now on the Chevrolet profile.
Steven Majoros, vice president of Chevrolet Marketing, said, “BRELAND’s song, ‘My Truck’ is so exciting because it is a great representation of why truck customers love their vehicles – they offer a source of adventure, fun and capability. The reboot of ‘My Truck’ will definitely be a new anthem for Chevy Truck customers.”
On why he chose to collaborate with Chevrolet, BRELAND said, “They appreciate that truck enthusiasts are getting younger and more diverse, and that insight was the inspiration for the original version of the song.”
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At the time of writing, the music video has over 74 million views. Chevrolet has not yet announced what other content it plans to make, but you can likely expect more of its lineup to make an appearance in its upcoming videos.
Amanda Drago lives in West Chester, Ohio with her wonderful family, which includes her adorable dog, Coco. Amanda recently graduated from Miami University with degrees in both marketing and creative writing. However, if she was ever forced to change career paths, she imagines that she would train dogs for movies. In her spare time, she enjoys reading, writing, and watching Netflix. She also has a special place in her heart for theatre and purchases tickets to as many shows as she can. See more articles by Amanda.