Added on May 8, 2019  The News Wheel   , , , , , , ,
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Kia Returns to Mom 2.0 Summit with “Give it Everything” Spirit

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Kia Sponsors Mom 2.0 Summit Iris Awards
Kia returned as the Premier Sponsor of the inspiring summit
Photo: Kia

Each year, influential female creators and entrepreneurs from around the country gather to discuss topics like politics, business, marketing, technology, and social change at the Mom 2.0 summit. Kia returned for its fifth year as the Premier Sponsor of the event as well as the lead sponsor of the 2019 Iris Awards, which honor the best in parenting across 15 categories.

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The collaborative event has had many impressive guests, including Kristen Bell, who last year went crowd surfing to a Dave Matthews Band song, took shots with moms, and spoke earnestly with best-selling author Brené Brown about the struggles of parenthood. Brown made another appearance at this year’s summit as one of the two keynote speakers, along with author, actress, and director Amber Tamblyn.

As the Premier Sponsor, Kia hosted a special panel that aligned with its current marketing campaign, called, “Give It Everything: Make a Plan to Defy Odds and Exceed Expectations in Your Family Life, Career and Craft.” Panelists included entrepreneurs Natasha Nicholes and Michelle Garrett, writer Miranda Wicker, and LayToyia Dennis of the Motivated Mom.

2020 Kia Telluride exterior
Kia showed off the all-new Telluride at the 2019 Mom 2.0 summit
Photo: Kia Motors

“Kia’s presence at Mom 2.0 is a continuation of the brand’s effort to recognize hardworking Americans that have defied odds and exceed expectations,” said Saad Chehab, vice president, marketing communications, Kia Motors America. “No one exemplifies that ‘Give It Everything’ spirit more than the parents in our lives and Mom 2.0 is the perfect setting to showcase the latest chapter of our brand.”

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Along with showcasing the all-new 2020 Telluride, Kia gave attendees the chance to shine in the spotlight via professional headshots taken at the summit, which are now available on the Mom 2.0 website for event guests to use on their personal and professional profiles.