New Ram Truck Campaign Celebrates Anniversary
Photo: FCA
To celebrate its 10th anniversary as a stand-alone brand, Ram Truck launched a new “Power of Innovation” marketing campaign. First airing on October 5, the campaign demonstrates the commitment that Ram Truck has to offering award-winning and innovative trucks.
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The campaign includes new digital content on the Ram Twitter, Instagram, YouTube, and Facebook as well as on RamTrucks.com. The Ram social series, #RamDoesThat, is also going to feature new content.
The social series aims to show the impressive capabilities and everyday benefits of Ram trucks. Specifically, it showcases Ram truck owners, such as environmental activists, photographers, outdoor enthusiasts, and restauranteurs.
The campaign also consists of three broadcast videos, which you can watch on the Ram YouTube Channel below.
The 60-second “Power of Innovation” spot was debuted at the State Fair of Texas in September. It demonstrates how Ram truck became dedicated to truck customers and completely reinvented itself. Within 10 years, the brand redesigned and rebuilt trucks to be more durable, efficient, and technologically advanced.
“Hemi®” and “Bed” are the two 30-second spots, which describe the Hemi® eTorque and the multifunction tailgate on the Ram 1500 respectfully. The Ram Truck brand and the Doner Agency partnered to create both spots. Meanwhile, the Ram Truck brand partnered with The Richards Group to create the “Power of Innovation” video.
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More content will be rolling out on the social media and digital channels of Ram during the next week. If you’re interested in learning more about the Ram Truck brand, be sure to check out the channels and spots.
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