Behind the Badge: The Mysterious Origin of Chevy’s Iconic Bowtie
In the world of automotive branding, there are boring logos…there are lazy text-based logos…there are run-of-the-mill logos…there are complex logos…and then there’s the Chevrolet bowtie. For a hundred years, this symbol of American automotive ingenuity has remained unparalleled in brand identity around the globe. Arguably, it’s the best out there. Everyone agrees that the iconic…
