Brand loyalty in the US automotive industry has dropped below the 50% threshold, according to the latest JD Power US Automotive Brand Loyalty study. Despite this overall decline, a number of brands continue to maintain strong connections with returning buyers across key vehicle segments.
Some engines don’t just last—they outlive trends, models, and in some cases, even the brands that made them famous.
After decades off the market, the Plymouth Barracuda is making a thunderous return. Chrysler stunned fans in Detroit with the official unveiling of the 2026 Barracuda, bringing back the spirit of American muscle with a modern twist.
The latest iteration of the Mercedes-Benz GLC arrives with a bold, fully electric configuration, but the spotlight is already shifting to a potential surprise comeback of internal combustion. Revealed during the Munich Motor Show, this model signals not just a technological upgrade but a complex repositioning in Mercedes’ long-term powertrain strategy.
Toyota is giving its most prestigious vehicle a bold new form. The 2026 Century SUV, set to arrive in showrooms by mid-2026, marks the first time the Century badge will grace anything other than a sedan.
A Tesla enthusiast’s attempt to showcase the capabilities of the carmaker’s autonomous driving software ended abruptly just 60 miles into a cross-country journey. The accident caused significant damage to the vehicle, cutting the ambitious trip short before it had even left California.
Toyota has launched a new variant of its compact Sienta minivan called the Juno, designed with modular rear-cabin configurations that turn the vehicle into a lounge, office, or sleeping space.
A Canadian owner has listed a Tesla Cybertruck Cyberbeast—the top-tier version of the electric pickup—for sale after driving it only 5,400 miles.
Hyundai has unveiled a limited-run 2026 Palisade Hybrid NHL Edition—an upscale, hockey-themed crossover available exclusively in Canada. With just 500 units slated for production, the vehicle combines luxury features with NHL branding and a chance to attend a Stanley Cup game.
Volkswagen has begun rolling out pricing for its 2026 lineup in the United States, and several models are seeing notable increases. While some key vehicles like the Atlas hold their prices steady, others — including the Jetta, Taos, and Golf — are entering the new model year with higher MSRPs, in some cases by more than $2,000.
Toyota has introduced a new Aero Performance Package for the GR Yaris, designed in collaboration with professional racing drivers.
Dodge’s high-performance Durango R/T 392 and SRT Hellcat will not be available in California and 17 other states that follow its emissions regulations. The ban is tied to state-level fuel economy standards that remain in effect despite federal rollbacks under the previous administration.
Mercedes-AMG has confirmed a major shift in the next generation of the C63: the controversial four-cylinder hybrid is being dropped.
Power defines modern performance cars. From hybrid megacars to quad-turbo engines, today’s cars push the limits of engineering with unmatched performance.
Toyota, Lexus and Subaru are recalling over 94,000 vehicles from 2023 to 2025 due to an HVAC defect that may disable the defroster and reduce windshield visibility.
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