Toyota Donates to Historically Black College and Universities
The recipients of 2015’s donation gather to receive their checks Each year, the US celebrates the birthday of civil rights activist Martin Luther King with a federal holiday on the…
The Toyota Effect Film Series Premieres at New York Film Festival Convergence
You probably don’t associate Toyota with film festivals, but the automaker debuted a short film series called The Toyota Effect at the New York Film Festival (NYFF) Convergence yesterday to…
Toyota Reveals Awesome Supra Sport Top Concept
Photo: Toyota The SEMA Show ended over a month ago, but that isn’t stopping Toyota from revealing more concepts. The automaker showed off four cool builds during its official SEMA…
How Toyota Studies Posture to Improve Vehicle Safety
Photo: Igor Starkov via CC With countless factors to consider, making a car safe isn’t easy. Automakers work hard to make the bodywork crumple in specific ways, to make the…
Toyota is Quietly Building a Racetrack in Texas
Given Toyota’s recent push toward more performance-oriented vehicles—see the redesigned Camry, the new Toyota 86, or the upcoming Supra and WRC-inspired Yaris hot hatch—it should come as no surprise to…
Toyota Cleans Up in IIHS Top Safety Pick Awards
The Sienna scored big in the IIHS Top Safety Pick awards 2014 was a pretty tough year when it came to auto safety, with more than 60.5 million vehicles being…
Performance Vehicle of Texas is the 2021 Toyota Supra
Photo: Toyota The new 2021 Toyota Supra was named Performance Vehicle of Texas in the Texas Auto Writers Association’s 2021 Auto Roundup. This is one of the most coveted awards…
Toyota Tacomas Are Ticketed More Than Any Other Trucks
The Toyota Tacoma is the most ticketed truck in America Tacoma drivers, Tacoma drivers, whatcha gonna do? Whatcha gonna do when they come for you? All right, now that I’ve…
Oh Look, Another Special-Edition Toyota 86
The new-generation Toyota 86 is quickly becoming a popular platform for special edition models. Germany, for instance, got the limited-edition “Tiger” Toyota GT86. North America got the rather awkwardly-named Toyota…
Human Rights Campaign Names Toyota a Best Place to Work for LGBT Equality
Toyota believes in equal rights for all of its employees Each year, the Human Rights Campaign (HRC) scrutinizes big companies to see how they fare when it comes to equality…
Toyota Corolla Hot Hatch Could Be Coming in 3 Years
Whenever a new hatchback is unveiled, the inevitable question follows: will there be a hot hatch variant? And such a question is even more poignant with a car like the…
Toyota and St. Bernard Project to Strengthen US Disaster Resilience
In the 10 years since Hurricane Katrina hit the Gulf Coast, numerous organizations have been working to rebuild homes in hard-hit New Orleans, Louisiana. One organization, the St. Bernard Project…
This Toyota Land Cruiser Has a Fridge for COVID Vaccines
Photo: Toyota Toyota collaborated with B-Medical Systems to develop a special version of the Land Cruiser 78 commercial SUV — one capable of delivering COVID-19 vaccines. As vaccine production and…
Toyota Wants to Improve Driver Safety by Using 'Guardian Angel' Artificial Intelligence
Gill Pratt, CEO of the Toyota Research Institute, has announced the Institute would spend $1 billion over the next five years to improve car safety by using artificial intelligence (AI)…
Toyota & Denny Hamlin Win Daytona 500
Photo: Toyota To win the Daytona 500 is arguably one of the most coveted achievements in NASCAR, and now Denny Hamlin has managed the feat twice at the wheel of…
2017 Toyota Prius Prime Overview
The 2017 Toyota Prius Prime is a plug-in hybrid version of the regular Toyota Prius, though it offers much more than just a new powertrain. With the addition of the…
Top 5 Discontinued Toyota Models: A Definitive List
All automakers have them: those models that seemed like a good idea at the time, but just didn’t make the cut when push came to shove. While some discontinued models…
Toyota Makes Safety Software Openly Available
Photo: Toyota Toyota announced it will make its Total Human Model for Safety software freely available starting January 2021. The automaker hopes this will help improve vehicle safety as well…
Old Faithful: Toyota Camry Hybrid Battery Packs to Power Yellowstone Ranch
A park ranger next to one of the park’s Camry Hybrids One of Yellowstone’s Toyota Highlanders This fall, Yellowstone National Park will get a very special—and eco-friendly—addition. Toyota, which has…
Toyota, Mazda Look for Big Incentives for Joint Manufacturing Plant
It has been some time since Mazda and Toyota announced that they would be joining together to establish a new joint factory somewhere in the US, and now it seems…
Did the Police Controversy Cause Toyota to Pull Its Prius Car Chase Ads from the Air?
If you watched the Super Bowl in February or have turned on the TV any time since, you’ve probably seen Toyota’s self-deprecating ad for the new Prius titled “The Longest…
Toyota Receives Keystone Award for Environmental Leadership
It’s not unusual to see ducks and geese at Toyota manufacturing facilities Toyota is best known for making popular cars like the Camry, RAV4, and Land Cruiser, but the automaker…
Toyota Announces New Safety Packages for Japanese Market
Toyota ITS Connect technology Ever the innovator, Toyota recently announced a new safety package that will soon be available for three Japanese models. The system, called ITS Connect (Intelligent Transportation…
Toyota Delivers Wheelchair-Accessible Minivan to Star Spangled Salute Contest Winner
Star Spangled Salute contest winner, Susan Kirsch, takes delivery of her new 2015 Sienna Back in April, Toyota and Vantage Mobility International (VMI) announced the beginning of the second annual…
Tailgating Toyota Tundra Gears Up for SEMA Debut
It seems like it’s been a long time coming, but the 2014 Specialty Equipment Market Association (SEMA) Show is finally upon us, and we can begin to reveal the delights…
Toyota Jan is Pregnant, and We Have Baby Name Suggestions
Toyota Jan is pregnant. This is how I spent most of my pregnancies. So, the not-so-secret secret is out: Laurel Coppock, who is to Toyota what Flo is to Progressive…
Toyota Up 4.3% in November, Continues to Defy Expectations
The 2017 Toyota Corolla is one of the best-selling vehicles of November 2016 A few months ago, the sentiment in the industry was that automotive sales might have peaked. The…
2020 Toyota Supra Catches Air in New Ad
Photo: Toyota USA | YouTube Toyota has released a new 30-second spot for the 2020 GR Supra, its new sports car set to launch in just three short days on…
Next-Gen Toyota TRD Pro Series Comes to Chicago
Toyota has unveiled the next generation TRD Pro Series, including the 4Runner SUV, Tacoma midsize pickup, and Tundra full-size pickup, at the 2018 Chicago Auto Show this morning. Sales for…
5 Most Spectacular Concept Cars in Toyota History
The Toyota Motor Corporation was founded in 1937 and has since grown into one of the largest automobile manufacturers in the world. In 2012, the company became the first automaker…
Toyota Redesigned Prius Prime Based on Customer Feedback
The 2017 Prius Prime makes its entrance at the New York International Auto Show Last month, at the New York International Auto Show (NYIAS), Toyota unveiled the second-generation Prius plug-in…
Toyota & Subaru to Build New EV Platform and SUVs
Photo: Toyota Toyota and Subaru have they will jointly develop a new electric-car platform for midsize and large passenger vehicle — including both sedans and SUVs — as well as…
Toyota Wants You to Stay Safe on the Road This Summer
As the weather heats up, many of us are thinking of one thing only: vacation. Perhaps you plan on hitting the Caribbean for a cruise, or flying to some exotic…
Toyota Explores Blockchain Technology for Self-Driving Cars
The Toyota Research Institute (TRI) announced at Consensus 2017 on Monday that it is exploring blockchain and distributed ledger technology for application in its future mobility ecosystem. Blockchain is currently…
Toyota Hopes Internet-Ready Corolla Will Capture Younger Drivers
The Toyota Corolla is the best-selling car of all time, but in Japan, most of the people coming home with one today are the same who bought one when it…
Toyota Announces Record $1.33 Billion Investment in Kentucky Plant; Trump Takes Credit
Toyota has announced a $1.33 billion investment in its sprawling, 7.5 million-square-foot plant in Georgetown, Kentucky, the company’s largest factory in the world. The investment marks the largest of any…
2022 Toyota GR 86 Gets Glowing Reviews
Photo: Toyota The press has finally gotten its hands on the all-new, 2022 Toyota GR 86 and so far, the reception to the nimble little sports car has been glowing.…
2015 Toyota Corolla Overview
The Corolla was fully redesigned for 2014, so the changes to this model year are minimal. However, the 2015 Toyota Corolla does get a fold-down rear armrest in most trim…
Recent Charitable Contributions from Toyota Changes Lives
While we have all been sweating it in July, Toyota is working even harder to make life easier on our communities. From preserving our nation’s history to partnering up with…
[PICTURES] Toyota Unveils Big TRDs at Chicago Auto Show
Photo: The News Wheel TRD is the name of the game for Toyota at this year’s Chicago Auto Show. For those who aren’t aware, TRD is the acronym for Toyota…
Next-Generation Toyota Prius Production Delayed Six Months
Next-generation Toyota Prius pushed back (pictured: 2014 Prius) We’re midway through the year, which means one thing in the car world: 2015 models are starting to hit dealerships amid much…
New Toyota GR Supra A91-CF Edition is Exclusive to the U.S.
Photo: Toyota The Supra may be one of the most iconic Japanese nameplates in the world, but Toyota isn’t beyond creating a few special edition models just for its North…
New Subaru Impreza Defeats Toyota Prius for Japan Car of the Year
The new Subaru Impreza is the first car in Japan to offer a pedestrian airbag system The 2017 Subaru Impreza recently beat out the Toyota Prius to earn the 2016-2017…
New 2021 Toyota Corolla Hatchback Gets Two Special Edition Models
Photo: Toyota Toyota has launched the 2021 Toyota Corolla Hatchback, including 1,500 Special Edition models that will be sold exclusively with a dashing Supersonic Red paint. Besides the red, the…
Low-Riding Toyota Hilux Proves Any Vehicle Can Drift
The Engineered to Slide Drift Hilux The Toyota Hilux might not be available in the US, but that doesn’t stop us from keeping up on the latest news about the…
IIHS and Toyota Lead the Charge in Making Better Child Safety Seat Anchors
Photo: © Toyota Car safety is constantly improving and one of the reasons behind it is the Insurance Institute for Highway Safety (IIHS). The IIHS doesn’t just rate vehicles for…
Four-Cylinder Toyota Supra Probably to be Announced Tomorrow
Photo: Toyota “Toyota is racing into the new year with fresh news about the upcoming 2021 Toyota GR Supra,” the Japanese automaker’s short press release reads. It doesn’t say anything…
First Toyota Supra Will Be Auctioned on January 19
How much are you willing to pay get behind the wheel of a new-generation Toyota Supra before anyone else? Toyota is giving everyone the opportunity to get their hands on…
Akio Toyoda’s Makeover of Toyota is Driving Success
Akio Toyoda took over as CEO of Toyota, and as the grandson of the company’s founder, he had some big shoes to fill. Entering as CEO in the midst of…
Toyota Adds Children Models to Crash Test Software
Toyota has announced it has added three new crash test models to its Total Human Model for Safety (THUMS) software that represent children aged three, six, and ten. As you…
