The Luce arrives after years of anticipation and public discussion surrounding Ferrari’s approach to electrification. Expectations were particularly high because the company chose not only to electrify its performance formula but also to rethink proportions, packaging, and driver controls.
Ferrari developed the vehicle around an entirely new platform and positioned it directly within its core lineup. The company also emphasized that the Luce was not conceived as a showcase concept or halo product but as a standard production offering available alongside the rest of the range.
A Radical Exterior Shaped by Aerodynamic Priorities
Ferrari developed the Luce together with Centro Stile in Maranello and LoveFrom, the design company founded by Jony Ive. Ferrari stated that engineers defined the body surfaces according to aerodynamic and functional requirements before the final visual treatment was applied.
The finished vehicle measures 197.6 inches in length and 78.7 inches in width, while sitting approximately 2 inches lower than the Purosangue. Its proportions differ from traditional Ferrari layouts because the absence of a front-mounted V12 removed long-established packaging constraints.
According to Ferrari, aerodynamic efficiency became one of the project’s primary objectives. The Luce reaches a drag coefficient of 0.254 cD without relying on active aerodynamic elements.
The passenger compartment appears as a black teardrop-shaped volume enclosed by an aluminum outer shell. The front section incorporates a large wing-like structure, while the hood and windshield merge into a continuous surface. Ferrari also redesigned and patented the windshield wiper system to create small air vortices intended to preserve airflow quality.
The wheels are the largest ever fitted to a production Ferrari, measuring 23 inches at the front and 24 inches at the rear. Circular taillights complete the exterior design.
A Cabin Focused on Comfort, Materials, and Usable Space
Inside, the Luce adopts a different approach from many recent luxury vehicles by limiting the number of screens despite its technology-heavy positioning. The front passenger does not receive a dedicated display. Instead, the central screen can rotate toward that side of the cabin when needed. Interior details place emphasis on aluminum finishes, glass elements, and interface graphics.
Ferrari also introduced a more spacious layout than in previous models. Without a transmission tunnel running through the cabin, the rear row accommodates three occupants, giving the Luce five full seats.
Motor1 reported that luggage capacity reaches 21.1 cubic feet, making it the largest cargo area ever offered by Ferrari and placing it close to the capacity of a compact SUV. Ferrari highlighted the execution of materials and finishing throughout the interior, extending attention even to components that are not immediately visible during everyday use.
Four Motors, Configurable Performance, and an Electric Architecture Built for Longevity
The Luce uses four independently controlled electric motors designed and manufactured in Maranello. The front motors operate up to 30,000 rpm, while the rear motors reach 25,500 rpm.
Ferrari derived the permanent-magnet motors from the F80 program and developed them using technologies and experience from Formula 1 and endurance racing. The rear motors produce 355 kilowatts each and the front motors 105 kilowatts each.
Performance is managed through Ferrari’s E-Manettino modes. Range Mode delivers 320 kW (430 horsepower) and rear-wheel drive with a top speed of 260 km/h. Tour Mode provides 460 kW (617 hp) with all-wheel drive. Performance Mode increases output to 725 kW (986 hp) and reaches 310 km/h. Launch Control unlocks the maximum 1,050 horsepower and allows claimed acceleration of 0–100 km/h in 2.5 seconds and 0–200 km/h in 6.8 seconds.
The steering-wheel paddles no longer control gear changes. Instead, Ferrari uses them for Torque Shift Engagement. The right paddle adjusts torque delivery across five levels, while the left controls regenerative braking intensity through five settings.
The vehicle’s 800-volt battery pack is designed and assembled in Maranello and forms part of the chassis structure. Ferrari stated that this placement lowers the center of gravity by nearly 3.7 inches compared with the Purosangue and creates a driving sensation equivalent to reducing weight by approximately 882 pounds.
Independent motor control supports torque vectoring, and the Luce also receives rear-wheel steering. Ferrari engineers stated that handling characteristics approach those of the 296 GTB despite the vehicle’s dimensions.
Battery modules were developed in partnership with South Korean company SK On. Ferrari is offering an eight-year unlimited-mileage warranty for the powertrain, and the architecture has been designed to support future battery cell generations. Charging capability reaches up to 350 kilowatts.
Ferrari also addressed the question of sound. Instead of reproducing artificial engine noise, the system uses an accelerometer to capture vibrations from the electric motors and rear structure, filters unwanted frequencies, and amplifies selected tones. Drivers can activate or disable the sound depending on driving mode.
With orders opening immediately and a starting price of €550,000, or approximately $640,000 at current conversion rates, before any personalization or customization options are added, the Luce combines a completely new design direction, a five-seat layout, and an electric architecture developed in Maranello.
