Toyota Bringing New Prius Plug-in to New York Auto Show
The very mysterious image of “the next mechanical marvel in the Prius lineup” Toyota is the king of teaser images. First came two mysterious images of the 2016 Tacoma before…
Meet Steve, the Toyota Anti-Collision Dummy Who Helps Save Lives
Have you met Steve? Probably not—we only just became aware of his existence ourselves. Sure, you probably have a friend or four named Steve, but the Steve we’re referring to…
Toyota Uses Addressable TV to Reach Prius Prime Buyers
Toyota knows that the people who will buy its new Prius Prime plug-in hybrid fall into a very specific category: they’re tech-savvy, aged 18-49, have an income over $75,000, care…
Toyota Sales Continue Strong in March
Toyota’s North American division reported March 2018 sales of 222,782 vehicles, up 3.5% compared to the same period last year. Toyota-branded vehicles, excluding Lexus, did even better with 195,750 sales…
IIHS Names Nine Toyota Models Top Safety Pick+
The 2016 Toyota Avalon was the only car in its segment to be named an IIHS Top Safety Pick+ Each year, the Insurance Institute for Highway Safety tests a wide…
Hot Dam: Beavers Take Over Retention Ponds at Toyota Mississippi
This guy. If you’re a die-hard Toyota fan (and let’s face it; who isn’t?), you’re probably well aware of the steps the auto manufacturer takes each year to help save…
Toyota in 2015: A True Friend to the Environment
The end of the year is nigh, which means it’s time to start looking back at 2015 and summarizing the good, the bad, and the evil. In the case of…
Toyota Corolla Hatchback Gets ‘Super Street’ Makeover for SEMA
Ever since the all-new 2019 Toyota Corolla Hatchback was introduced, fans have been clamoring for a more track-focused variant, something you could call a true hot hatch. Well, thanks to…
Toyota to Marchionne: “It’s Not You, It’s Us”
With his sultry disposition, Sergio is sure to find a partner soon Sergio Marchionne, CEO of Fiat Chrysler Automobiles (FCA), has been a busy little bee. As he nears the…
Toyota Embraces Diversity as American Demographics Continue to Change
James Colon receives his honorary doctorate degree The demographics in the United States are changing, and Toyota is ready. The Japanese automaker is looking at ways to change its sales…
2014 Toyota Highlander Overview: The Gift that Keeps on Giving
Every child that celebrates Christmas would likely give anything for a ride in Santa’s sleigh. While it might be difficult to get a hold of one during the holiday season,…
Toyota Says California Emissions Standards Can Actually Harm Environmental Progress
Toyota has released a statement clarifying why it is supporting the Trump administration’s efforts to revoke California’s authority to set its own fuel efficiency and greenhouse gas emissions standards independent…
Next-Gen Toyota Tundra and Tacoma to Share the Same Truck Platform
2019 Toyota Tacoma TRD Off-Road Photo: Toyota According to a report by Automotive News, the next-generation Toyota Tundra and Tacoma pickup trucks will ride on the same, new platform that…
Toyota Yaris Gazoo Hot Hatch Will Have Supercharged Engine
So we know that Toyota is making a Yaris hot hatch inspired by its World Rally Championship (WRC) rally car, and that it would have somewhere around double the amount…
2017 Toyota Sequoia Overview
The 2017 Toyota Sequoia is a full-size SUV aimed at big families, outdoorsy folk, or ideally both. Its giant interior can comfortably accommodate up to eight passengers or alternatively swallow…
