Toyota Wants to Make the Mirai Less Expensive
Toyota wants to make its Mirai fuel cell vehicle more affordable Ever since Toyota revealed the production version of its Mirai fuel-cell vehicle, we’ve been excited for its impending US…
Toyota UK to Auction Castrol Supra for Red Nose Day
Every other year, British charity Comic Relief hosts a horde of fundraising events in support of Red Nose Day—a star-studded telethon shown on the BBC to raise money for poor…
Toyota Tests iROAD Prototype in California
The Toyota i-ROAD has come to the Golden State Toyota is famous Stateside for its ultra-safe and reliable cars, trucks, and crossovers. But over in Japan, Toyota has been creating…
Toyota Teases RAV4 Hybrid Ahead of New York Auto Show
Toyota is an automaker that knows hybrids. Since the Prius was first introduced in Japan in 1997, becoming the first-ever mass-produced hybrid vehicle, the brand has released numerous versions of…
Toyota Teases C-HR Crossover Ahead of Geneva Motor Show
The Toyota C-HR teaser image The Geneva Motor Show is just one week away, and automaker Toyota is busy preparing itself for an exciting reveal—the production version of the long-teased…
Toyota Sales Rise in April on Utility, Pickup Sales
2015 Toyota RAV4 Toyota’s April sales totaled 203,329 vehicles in the United States, a 1.8% year-over-year increase from the year prior. In all, Toyota Division accounted for 177,453 units—up 0.5%—and…
Toyota, Mazda to Exchange Fuel Efficiency Technologies
According to two unnamed Tokyo sources, Toyota and Mazda are negotiating a deal that might further increase their current technology-sharing partnership to include fuel efficiency technology. If the deal goes…
Toyota Launches New GR Sport Performance Sub-Brand
Toyota has announced the launch of a new, three-tiered performance sub-brand called the GR Sport Series that will bolster its lineup of sporty cars in Japan. GR stands for “Gazoo…
Toyota Introduces New Leadership in North America
Jim Lentz Toyota has always been concerned with diversity, as was made apparent when it was the only automaker named to the Top 50 Companies for Diversity list by DiversityInc…
Could Tesla Be Headed Down the Same Path as Toyota?
Tesla Motors’ T-Shaped Badge Photo: EV Stories In recent weeks there has been growing controversy and concern about the Tesla driver who crashed while using the Model S’s “Autopilot” mode…
Toyota Gifony Makes Music Videos from Assembly Lines
For the majority of Americans, vehicle assembly lines are hardly the most thrilling things in the world. In fact, we’d wager that most American drivers hardly give a second thought…
Toyota Finalizing Plans for Mexico Plant
The new Toyota plant in Mexico would produce the Corolla sedan Toyota has been on quite a roll with its North American sales, and thanks to increased demand for its…
Toyota Wins Season-Opening Rallye Monte-Carlo
Photo: Toyota Sébastien Ogier and co-driver Julien Ingrassia claimed victory at the Rallye Monte-Carlo for a record eighth time, leading a commanding one-two finish for the Toyota Gazoo Racing World…
Toyota Camry and Corolla Continue to Dominate American Car Market
There’s no arguing that the Toyota Camry is one of America’s best-loved cars. Year after year, model after model, American drivers continue to choose the Camry for its affordable price…
Toyota Announces US Dream Car Art Contest Winners
Every year, Toyota holds the Dream Car Art Contest in which children and teens are invited to submit their most creative drawings of their “dream cars.” The contest, which is…
Toyota and Mazda, Sitting in a Tree
Toyota and Mazda are so cute together. First Mazda makes cars for Toyota in their Mexico plant, while Toyota passes over just the fuel cell technologies Mazda has been looking…
Ricky Martin Helps Toyota Celebrate Hispanic Sales Milestone
Everyone knows that Toyota is a giant in the automotive industry. Year after year, the Japanese carmaker is named top retail brand in the US, and models like the Camry…
[PHOTOS] Toyota Hilux Makes European Debut in Geneva
The 2016 Toyota Hilux The Geneva Motor Show is currently happening over in Switzerland, and automakers from across the globe are showing off their newest models. Alongside the world debut…
[PHOTOS] Toyota at the 2015 Chicago Auto Show: Sedans, Sedans Everywhere!
Chicago is mighty cold in February, but you’d never know that from inside McCormick Place, home of the Chicago Auto Show (CAS). This year, we were lucky enough to attend…
[REPORT] Scion iA to Become Toyota Yaris Sedan
The 2016 Scion iA Scion is officially on its way out, and parent company Toyota is planning to welcome most of Scion’s current models to its lineup. But just how…
Record Profits for Toyota = More Pay for Directors, Executives
Toyota President Akio Toyoda When an automotive giant pulls in record profits, it creates a number of possibilities for the excess cashflow. Is that money best used in creating new…
[PHOTOS] Toyota Unveils Updated TS040 Hybrid WEC Race Car
Last year, Toyota was crowned champion of the World Endurance Championship, making the brand the first-ever Japanese company to win the title. The automaker’s race car—the TS040 Hybrid—played a major…
Nissan Wants to Take Down Toyota in America
The auto industry is a curious beast. When VW had the goal of beating Toyota to become the biggest-selling automaker in the world (which it did from January-June of 2015, pre-Dieselgate), the…
Toyota to Release Mirai in Scandinavia This Summer
The Toyota Mirai will be released in Norway and Sweden this summer The Toyota Mirai is a remarkable vehicle. Fueled by hydrogen, the Mirai (whose name means “Future” in Japanese)…
Next-Gen Toyota Mirai Debuts in Quebec
Photo: Toyota Earlier this month, before society ground to a halt, the next-gen Toyota Mirai made its Canadian debut at the Québec City International Auto Show. With people urged to…
