A shot from Hyundai’s “The Elevator” Super Bowl ad Photo: Hyundai Hyundai’s commercial for this year’s Super Bowl was a big hit with viewers across the U.S. “The Elevator” ranked as the night’s fourth best ad — and best car commercial — on USA Today’s Ad Meter, racked up tens of millions of views on…
Added on February 1, 2016 The News Wheel « Previous Image Back to Post
Added on February 1, 2016 The News Wheel Back to Post Next Image »
As if you could forget, Super Bowl 50 is gearing up to take over American TVs on Sunday night. Audi, along with several other brands, chose to debut its big game commercial on YouTube before Sunday, and it features the next-generation Audi R8 V10 plus as well as a soundtrack by the late David Bowie. When…
Just in case you might have missed it, there’s a big sports game this weekend. Heck, it’s possible that you nearly forgot all about that party you’re invited to on Sunday. You’re just so busy these days, and it’s really hard to keep track, ya know. Everyone there will no doubt be talking about sportsy…
More Super Bowl 50 commercials are hitting YouTube, getting viewers excited for the big game. Beer giant Budweiser is a staple advertiser during the annual event, and this year one of its spots uses the large personality of Dame Helen Mirren to drive home the point of how stupid drunk driving is. When the commercial opens,…
In an overflowing cesspool of generally rotten Super Bowl ads, a single truly great one stands out from the rest. The 2015 Hyundai Genesis Super Bowl commercial worked to fuse humor, charm, and a touch of sentiment into a spot that just really resonated with many viewers (unlike the brand’s Elantra ad). The 30-second spot,…
To advertise the next-generation 2017 Elantra, Hyundai Motors has given us a glimpse into Ryan Reynolds’ self-centered mind. And unfortunately, we don’t mean Deadpool’s derisive, foul-mouthed antics. In the new Hyundai commercial, which will air during Super Bowl 50 on February 7th, two unsuspecting ladies drive through Ryanville—a suburban town inhabited by many iterations of…
“Giulia” as the commercials affectionately call her In a world full of companies and brands that release their Super Bowl advertisements early, Fiat Chrysler Automobiles has always been pretty secretive about the contents of their Super Bowl commercials. This strategy has paid off for the organization in the past, as it has produced some of the most famous and…
Be honest… how much food have you ordered from a delivery service? Photo: shopblocks via CC Thanks to Wayne’s World, my entire childhood was filled with my father sarcastically saying something and immediately following it up with “Not!” Oh, the 90s… Anyway, I come to you on this fine Monday to broadcast the news that…
Photo: Hyundai Hyundai’s TV ad for this year’s Super Bowl stars four Boston celebrities who marvel at the handy new Remote Smart Parking Assist feature on the 2020 Hyundai Sonata. Titled “Smaht Pahk,” the minute-long commercial brings together actors John Krasinski and Chris Evans, “Saturday Night Live” comedian Rachel Dratch, and Boston Red Sox icon…
The 2015 Chevy Super Bowl commercial that launched 100 million collective WTFs GM said that there would be no 2015 Chevy Super Bowl commercial this year, but it turns out it’s full of lying liars who were lying out of their lying holes. Still, the deception was worth it for the wonderful shock value they got…
As you may have read right here at The News Wheel earlier this week, The Verge leaked news that Kia will be trying to appeal to their “fans of 15 year old movies with awful sequels” demographic by using Morpheus in the K900 Super Bowl ad. Of course, Morpheus (played by Laurence Fishburne, who may have done…
Added on February 28, 2019 The News Wheel « Previous Image Back to Post
Maybe Odell Beckham Jr. will arrive to training camp in the new Cascada Photo: © General Motors Buick is continuing with the attempt to rebrand itself as a cool and hip automotive brand by doing something it’s never before. Buick will run a commercial during Super Bowl 50 and the ad will star model Emily…
If your favorite pop-culture phenomenon hasn’t yet been revived and recycled in… Thanks to Wayne’s World, my entire childhood was filled with my father… The controversial, gas-guzzling Hummer is about to return as a GMC model… Hyundai’s TV ad for this year’s Super Bowl stars four Boston celebrities… Did you happen to see that clever…
The Jeep 4x4ever commercial celebrates the brand’s followers There’s no automotive following quite like those gearheads that love Jeep. This global community is one of the largest in the industry, which is something that Jeep was looking to play off of during one of its 60-second Super Bowl commercials. Fall in Love with Jeep: See…
The GMC Hummer electric pickup could make its debut in a Super Bowl ad this weekend Photo: Russ London under CC BY-SA 2.5 It looks like General Motors’ notorious Hummer brand will be making a comeback just in time for the Super Bowl — and getting a serious image makeover to match. Citing a report…
Ford to air #FinishStrong ads regionally during Super Bowl LV Photo: Ford Ford is the latest automaker to announce that it will forego shilling cars during Sunday’s Big Game™ in favor of promoting a more important message. New ads in the company’s #FinishStrong campaign will air regionally during Super Bowl LV, continuing Ford’s mission of…
“Why make trillions, when we can make… billions?” Photo: General Motors Yeah baby, yeah! General Motors went “EVil” with its Super Bowl LVI commercial. The company has been teasing the appearance of Dr. Evil from the Austin Powers franchise leading up to the big game. But last night, he was exploring how to use GM’s…
Added on February 1, 2015 The News Wheel Back to Post Next Image »
The message in Dodge’s 2015 Super Bowl ad is clear: live life to the fullest. Nearly a year ago, Dodge unleashed a commercial for the 2015 Dodge Challenger that simultaneously celebrated the first 100 years of the Dodge brand. The ad, titled “Wisdom,” was an instant hit. In fact, it garnered 4.5 million views within…
A GMC Yukon Denali promotes Super Bowl XLIX With 30 seconds of airtime costing about $4.5 million dollars, General Motors is one of many car companies that have decided not to invest in a Super Bowl commercial this year. But that doesn’t mean that the automaker won’t have a presence in Phoenix this weekend—especially since…
Photo: GMC The controversial, gas-guzzling Hummer is about to return as a GMC model — but this time, it’s being powered by electricity and a major ad campaign starring pro basketball star LeBron James. After several teasers, GMC debuted its full 30-second ad for the Hummer on Super Bowl Sunday, playing up the model’s immense…
Still from the Fiat Super Bowl commercial for the 2016 500X Fiat Chrysler Automobiles played it coy this year when asked if it would be airing any ads during Super Bowl XLIX, but as suspected, the automaker had something big in store for us. FCA’s Super Bowl commercial for the crossover 2016 Fiat 500X, entitled…
Actor Jamie-Lynn Sigler (Meadow Soprano) drives the Silverado EV in a Super Bowl ad Photo: Chevrolet If your favorite pop-culture phenomenon hasn’t yet been revived and recycled in an attempt to sell you something, it’s probably only a matter of time. The latest example: One of last night’s Super Bowl commercials was a reshot version…
Photo: FCA For the Super Bowl, Jeep debuted a 60-second ad spot in which Bill Murray reprised his iconic role as Phil Connors from the movie “Groundhog Day” — but with a twist. Break Away From the Norm: Check out the 2020 Jeep Gladiator Don’t drive angry! Photo: FCA The ad opens with Phil Connors…
Some people will be watching Super Bowl LI on Sunday night for the Patriots. Some will be watching for the Falcons. Some will be watching for the cheerleaders (it’s true). Some will be watching for the Lady Gaga/Tony Bennett halftime show. Some will be watching for the referees (surely they have their own fans out there). But…
Generally, episodes of Jerry Seinfeld’s Comedians in Cars Getting Coffee are reserved for letting the funnyman take his comedy contemporaries out for a spin in one of his lavish cars. We’d been hearing rumblings for some time of a Seinfeld reunion having been filmed at the same Tom’s Restaurant in New York that featured prominently…
Kia decided against spending millions on advertising to do some good Photo: Kia In February, CBS charged a record $5.25 million for a 30-second commercial during Super Bowl LII. Brands like Pepsi, M&M’s, Bud Light, and Amazon all spent ungodly amounts of money to showcase their products to beer-filled, football-watching Americans. But instead of hiring…
The 2014 Hyundai Elantra When I got into work this morning, I had an email from Hyundai letting me know I was incredibly lucky because I “was on the list to be among the first to watch an exclusive preview” of their Super Bowl ad for the 2014 Hyundai Elantra. The ad, entitled “Nice,” stars…
Former Bond star Pierce Brosnan in “action-mode” in the clever new Kia Super Bowl ad If fans were up in arms about James Bond driving a Fiat, how will they feel when he gets behind the wheel of a Kia? We’ll all find out on Sunday, when the new Kia Super Bowl commercial with Pierce…
Yeah baby, yeah! General Motors went “EVil” with its Super Bowl LVI commercial. The company has been teasing the appearance of Dr. Evil from the Austin Powers franchise leading up to the big game. But last night, he was exploring how to use GM’s Ultium technology — with the help of a few friends. EVerybody…
Maisie Williams behind the wheel of the e-tron Sportback Photo: Audi Yes, it’s that time of year again. The beginning of February brings with it the buzz of the Super Bowl, with viewers tuning in for football fun, halftime performances, and the traditional slew of wacky commercials. Football’s biggest night is an attractive one for…
While many automakers spent their TV segments during Sunday’s Super Bowl promoting how their vehicles benefit the buyers, Hyundai offered a different perspective on its sales: how the brand’s vehicle purchases benefit other people—particularly those who’ve survived pediatric cancer. If you didn’t see the original ad air, you can watch it below. How Super Bowl…
Jerry Rice and Playboy model Stephanie Branton tease the upcoming Mercedes-Benz Super Bowl ad, “The Big Race” While Chevy, Ford, and Brandon Bostick all decided they didn’t want to go to the Super Bowl this year, not every automaker is skipping America’s biggest sporting event/advertising venue. A Mercedes-Benz Super Bowl ad featuring legendary 49ers wide…
This will be Buick’s second straight year airing a Super Bowl commercial For many years, Buick was known as a conservative brand that produced quality vehicles, but did little in the way of promoting its luxury cars, at least when it came to commercials. However, Buick has taken a new direction in the past several…
Melissa McCarthy makes her debut in the Kia Super Bowl ad “Hero’s Journey” As we previously mentioned at The News Wheel, Kia was the first among automakers to announce that it would have a commercial air during this year’s Super Bowl. The brand enlisted actress and comedian Melissa McCarthy, for a couple of 15-second spots…
Did you happen to see that clever commercial during the Super Bowl for the all-electric BMW i3? Katie Couric and Bryant Gumbel’s nostalgic, self-deprecating humor has garnered the ad many positive reactions since it aired. Now, Couric and Gumbel are back–this time to get you in the driver’s seat of your own 2015 BMW i3,…
Photo: Toyota Toyota has confirmed the all-new 2020 Highlander SUV will be featured in a 60-second spot during the upcoming Super Bowl LIV match in February. According to the automaker, the spot will mark the launch of the new Highlander campaign, which will run through mid-July 2020. “We’re excited to feature the all-new 2020 Highlander…
Just say the word, and it will happen in a new A-Class sedan. Photo: Mercedes-Benz USA A Mercedes-Benz Super Bowl ad introduced the OEM’s new A-Class high-tech sedan with a thought-provoking idea on Sunday night during the second quarter of the Big Game. Learn More: About the 2019 Mercedes-Benz A-Class What if everything in your…
I am British. According to Jaguar, that means two things: I am an evil genius I drive a Jaguar One of the above statements is true. I won’t tell you which one. As I sit here drinking my second morning cup of tea—no, really—I realize you might be wondering what on earth I’m talking about….
Super Bowl LIII is less than a month away on Feb. 3. While we still don’t know what teams will take the field, we’re starting to get an idea of what advertisers will fill up the commercial slots. Audi just announced that it is one of the lucky companies, and it paid for a 60-second…
GM didn’t shell out the cash for celebrity cameos this year Over the years, the Super Bowl has proven itself as a strong venue for companies to advertise their brands using creative commercials. Some of the most famous of these commercials are commissioned by automotive brands. Yet, at this year’s Super Bowl, one of the…
Jeep… uhh… finds a way One of the most famous sequences featured in the 1993 blockbuster Jurassic Park involves an intense chase between a Tyrannosaurus Rex and a Jeep. As the giant carnivore approaches from behind, an injured Dr. Ian Malcolm, famously portrayed by Jeff Goldblum, warns the driver that the vehicle “must go faster.”…
If you watched the Big Game last night, then you might have noticed it was filled with car commercials. From a simplistic ad for the 2017 Acura NSX to a slightly controversial commercial about the 2016 Toyota Prius, there was a car advertisement suitable for viewers of just about any income level. USA Today reports companies…
Bob Dylan strolls through a pool hall in last year’s Fiat Chrysler Super Bowl ad It’s become a trend for car companies to premiere their Super Bowl ads days or even weeks before the big game. We’ve already seen what BMW, Mercedes-Benz, and Kia have in store for Sunday night’s matchup between the Patriots and Seahawks…
2016 Buick Cascada Photo: © General Motors Are you ready for some football? Buick is. For the first time in brand history, Buick intends to run a commercial during the Super Bowl. Plans have been confirmed for a 30-second spot to air during Super Bowl 50, a move necessitated by three product launches for the…
Nissan hasn’t had a Super Bowl commercial in almost twenty years, and this year they’re back with a 90 second spot that will honor the dads of America and feature two surprise products. Watch the first 10 seconds of the ad below: Nissan’s YouTube channel has been hosting the #withdad campaign in the days leading…
Blue key = boring luxury vehicle. Red key = exciting luxury vehicle (aka the Kia K900). Aside from the actual game and the incredibly hyped halftime show, the Super Bowl is a great time for one other thing – advertisements. Many retailers and brands hop on the chance to showcase their products while over 100…
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