Toyota Could Use Uber Tech in Self-Driving Cars
Toyota and Uber are reportedly discussing the possibility of installing the latter’s self-driving system in the former’s vehicles. According to Nikkei, a Japanese business daily, Uber CEO Dara Khosrowshahi met…

Toyota Teams Up With SoftBank on Driverless Car Project
In the autonomous vehicle business, partnerships are everything. The cost and complexity of developing self-driving technology is such that auto and tech companies are striking alliances left and right in…

Toyota Supra Manual Will Start at $53,595
Photo: Toyota The most highly anticipated new feature of the 2023 Toyota Supra is its manual transmission, which up until this point wasn’t available on the A91-generation car. The Toyota…

This Special Gundam Toyota Car Based on Char Anzable Deserves Your Attention
The relationships between automotive marketing and pop culture lend themselves to a lot of possibilities for crossover promotions. From celebrity endorsements by the likes of Godzilla to animated promotions borrowing from…

Toyota Mirai Goes 1,000 KM with One Tank of Hydrogen
Photo: Toyota On Wednesday, May 26, a second-generation Toyota Mirai set a new world record for distance driven with one fill of hydrogen. The journey started at a hydrogen station…

How Toyota Financial Services is Tackling COVID-19
Though Toyota has shut down production all across North America, Toyota Financial Services has boosted the capacity of its call centers to better accommodate customers who may have difficulty making…

Mazda, Toyota Break Ground on Factory With Big Donations
The joint Mazda/Toyota manufacturing facility in Huntsville, Alabama has been in the works for over a year now. Now, though, Mazda and Toyota finally broke ground on the factory, turning…

Toyota RAV4 Customers are the Happiest Compact SUV Owners
According to the J.D. Power 2016 U.S. Automotive Performance, Execution and Layout (APEAL) Study that was released yesterday, Toyota RAV4 customers are the happiest among compact SUV owners, more so…

Revamped Toyota Rally RAV4 Competes in Oregon Trail Rally
The Toyota Rally RAV4 in action For this past weekend’s Oregon Trail Rally, Toyota’s Rally RAV4 team pretty much had to rebuild their ride from the ground up, following a…

2022 Toyota GR 86 Will Cost under $29,000
Photo: Toyota In a surprising turn of events, the next-generation 2022 Toyota GR 86 will cost under $30,000. In fact, it will start at just $27,700, though the $1,025 destination…

2016 Toyota Tundra Overview
The 2016 Toyota Tundra While Toyota’s pickup truck star of the 2016 model year is undoubtedly the all-new mid-size Tacoma, we shouldn’t forget about the equally awesome, if larger, Tundra.…

Toyota February Sales Up Thanks to New RAV4
The 2016 Toyota RAV4 Hybrid at the Chicago Auto Show Last month was quite an eventful one for Toyota. In February, the Japanese automaker announced the shuttering of its youth-oriented…

The Toyota Tundra Has Disappeared from Great American Ball Park
A place where there used to be Tundras is now appropriately barren… The Cincinnati Reds have added a lot of new stuff to Great American Ball Park for the 2015…

2022 Toyota GR Supra Arrives with Limited Carbon Fiber Edition
Photo: Toyota It’s hard to believe it’s already been three years since the Supra returned to the world. Unfortunately for Toyota, historic nameplates are a dime a dozen and no…

Toyota Begins Sponsorship of Rock ’n Roll Marathon Series
In 2013, more than 19 million Americans finished running events across the country, from 5Ks and 10Ks to half-marathons and full marathons. With the popularity of running on the rise…


