Toyota Camatte Concept Caters to Kids (Both Big and Small)
Toyota Camatte concept Earlier this month at the Tokyo Toy Show, Toyota captured the attention of attendees with the new and improved Toyota Camatte concept—a full-size vehicle that allows kids…
Toyota Named Most Valuable Automaker in 2016 Best Global Brands Report
It isn’t the first or even the second time, and we surmise it won’t be the last: Toyota has once again been named the most valuable automaker in Interbrand’s recently-released…
[VIDEO] Upcoming Toyota Supra Successor Spotted Testing at Nürburgring
The upcoming 2018-2019 Toyota Supra has once again been spotted near the BMW M Test Center in Nürburgring and testing at the Nordschleife race track, giving us even more information…
2014 Toyota Prius c Overview
2014 Prius c Overview The smallest of the Toyota Prius models, the Prius c looks almost exactly like its larger counterparts miniaturized. Its distinctive front is a bit shorter than…
Toyota Plants in North America Develop Monarch Butterfly Waystation Habitats
Toyota Georgetown is known for its love of winged things. Back in June, we reported that the plant was establishing 10 hives to help preserve our honeybees (and we also…
Storm Damage Stops Truck Production at Toyota Texas Manufacturing Plant
What’s nature’s grudge with Toyota, anyway? The Toyota Texas Manufacturing plant in San Antonio, Texas, was forced to temporarily stop production on Wednesday after a storm damaged the roof over…
Toyota Teases Mysterious Vehicle to Debut in Chicago
Toyota’s mysterious teaser image The Windy City is about to become overrun with car enthusiasts from across the country, and even the world. The Chicago Auto Show kicks off its…
Toyota Bringing New Prius Plug-in to New York Auto Show
The very mysterious image of “the next mechanical marvel in the Prius lineup” Toyota is the king of teaser images. First came two mysterious images of the 2016 Tacoma before…
Meet Steve, the Toyota Anti-Collision Dummy Who Helps Save Lives
Have you met Steve? Probably not—we only just became aware of his existence ourselves. Sure, you probably have a friend or four named Steve, but the Steve we’re referring to…
Toyota Uses Addressable TV to Reach Prius Prime Buyers
Toyota knows that the people who will buy its new Prius Prime plug-in hybrid fall into a very specific category: they’re tech-savvy, aged 18-49, have an income over $75,000, care…
Toyota Sales Continue Strong in March
Toyota’s North American division reported March 2018 sales of 222,782 vehicles, up 3.5% compared to the same period last year. Toyota-branded vehicles, excluding Lexus, did even better with 195,750 sales…
IIHS Names Nine Toyota Models Top Safety Pick+
The 2016 Toyota Avalon was the only car in its segment to be named an IIHS Top Safety Pick+ Each year, the Insurance Institute for Highway Safety tests a wide…
Hot Dam: Beavers Take Over Retention Ponds at Toyota Mississippi
This guy. If you’re a die-hard Toyota fan (and let’s face it; who isn’t?), you’re probably well aware of the steps the auto manufacturer takes each year to help save…
Toyota in 2015: A True Friend to the Environment
The end of the year is nigh, which means it’s time to start looking back at 2015 and summarizing the good, the bad, and the evil. In the case of…
Toyota Corolla Hatchback Gets ‘Super Street’ Makeover for SEMA
Ever since the all-new 2019 Toyota Corolla Hatchback was introduced, fans have been clamoring for a more track-focused variant, something you could call a true hot hatch. Well, thanks to…
Toyota to Marchionne: “It’s Not You, It’s Us”
With his sultry disposition, Sergio is sure to find a partner soon Sergio Marchionne, CEO of Fiat Chrysler Automobiles (FCA), has been a busy little bee. As he nears the…
Toyota Embraces Diversity as American Demographics Continue to Change
James Colon receives his honorary doctorate degree The demographics in the United States are changing, and Toyota is ready. The Japanese automaker is looking at ways to change its sales…
2014 Toyota Highlander Overview: The Gift that Keeps on Giving
Every child that celebrates Christmas would likely give anything for a ride in Santa’s sleigh. While it might be difficult to get a hold of one during the holiday season,…
Toyota Says California Emissions Standards Can Actually Harm Environmental Progress
Toyota has released a statement clarifying why it is supporting the Trump administration’s efforts to revoke California’s authority to set its own fuel efficiency and greenhouse gas emissions standards independent…
Next-Gen Toyota Tundra and Tacoma to Share the Same Truck Platform
2019 Toyota Tacoma TRD Off-Road Photo: Toyota According to a report by Automotive News, the next-generation Toyota Tundra and Tacoma pickup trucks will ride on the same, new platform that…
Toyota Yaris Gazoo Hot Hatch Will Have Supercharged Engine
So we know that Toyota is making a Yaris hot hatch inspired by its World Rally Championship (WRC) rally car, and that it would have somewhere around double the amount…
2017 Toyota Sequoia Overview
The 2017 Toyota Sequoia is a full-size SUV aimed at big families, outdoorsy folk, or ideally both. Its giant interior can comfortably accommodate up to eight passengers or alternatively swallow…
Body Kits for Toyota 86 and Subaru BRZ
If you’re looking to transform your Toyota 86 or Subaru BRZ, we’ve outlined the six best options for you to get started. Take a look and start planning all the…
Toyota Saves Water at Portland Distribution Center
Toyota’s Portland VDC bioswale helps ensure that only quality water flows back into the Willamette River In 2004, Toyota opened its Portland Vehicle Distribution Center (VDC) on the banks of…
Toyota Announces Partnership with Special Olympics Nippon
Toyota teammates in San Antonio, Texas helped carry the Flame of Hope toward the Special Olympics World Games in LA last summer The Special Olympics is an organization dedicated to…
Rumor: 2017 Toyota Supra to Boast 470 Horsepower
The old-skool Toyota Supra It seems like, ever since Toyota discontinued the Supra in 2002, rumors have been flying about its return. Back in January 2014, Toyota debuted a concept…
All-New 2021 Toyota Sienna Gets 33 Combined MPG
Photo: Toyota The Toyota Sienna is finally getting a long-anticipated overhaul. The minivan had received no significant changes since 2010, but with an all-new 2021 model, it promises to breathe…
Toyota Warns UK Against Hybrid Clampdown
The UK government is preparing to put forward a proposal that would ban cars that cannot drive 50 miles or more on electric power. Though it wouldn’t go into effect…
Toyota Building Test Track for ‘Dangerous’ Self-Driving Car Tests
After a fatal collision between an autonomous Uber SUV and an Arizona pedestrian raised concerns about the safety of self-driving technology, some car companies seemed unfazed. The Google-owned Waymo, for…
Toyota Recalls 112,500 Vehicles in US
It’s been a while since our last a significant recall post, in a year that’s so far been pretty quiet on the recall front when compared to 2014. But this…
British Special Forces Use Toyota Land Cruisers to Fight ISIS
Photo: RM Sotheby’s You might think that the army is all about Jeeps, and if you were thinking about post-WWII America, you might be right. The world is a lot…
Toyota Named ENERGY STAR Partner of the Year for 11th Consecutive Year
Toyota has always been concerned with reducing its carbon footprint—whether it’s via revolutionary vehicles like the Prius and Mirai, or through initiatives like recycling and preserving natural resources. So it’s…
Toyota Employees Earn ‘Women in Manufacturing’ Award
Nora Arellano (left) and Lisa Lawrence Photo: ©Toyota The Manufacturing Institute (TMI), an affiliate of the National Association of Manufacturers (NAM), recognized two women from Toyota among the 130 recipients…
Toyota Employees Clean Up for Public Lands Day
Toyota employees volunteering for National Public Lands Day in 2014 Last Saturday, volunteers across the country banded together to help make their communities cleaner places on Public Lands Day. As…
Toyota Donates to Historically Black College and Universities
The recipients of 2015’s donation gather to receive their checks Each year, the US celebrates the birthday of civil rights activist Martin Luther King with a federal holiday on the…
The Toyota Effect Film Series Premieres at New York Film Festival Convergence
You probably don’t associate Toyota with film festivals, but the automaker debuted a short film series called The Toyota Effect at the New York Film Festival (NYFF) Convergence yesterday to…
Toyota Reveals Awesome Supra Sport Top Concept
Photo: Toyota The SEMA Show ended over a month ago, but that isn’t stopping Toyota from revealing more concepts. The automaker showed off four cool builds during its official SEMA…
How Toyota Studies Posture to Improve Vehicle Safety
Photo: Igor Starkov via CC With countless factors to consider, making a car safe isn’t easy. Automakers work hard to make the bodywork crumple in specific ways, to make the…
Toyota is Quietly Building a Racetrack in Texas
Given Toyota’s recent push toward more performance-oriented vehicles—see the redesigned Camry, the new Toyota 86, or the upcoming Supra and WRC-inspired Yaris hot hatch—it should come as no surprise to…
Toyota Cleans Up in IIHS Top Safety Pick Awards
The Sienna scored big in the IIHS Top Safety Pick awards 2014 was a pretty tough year when it came to auto safety, with more than 60.5 million vehicles being…
Performance Vehicle of Texas is the 2021 Toyota Supra
Photo: Toyota The new 2021 Toyota Supra was named Performance Vehicle of Texas in the Texas Auto Writers Association’s 2021 Auto Roundup. This is one of the most coveted awards…
Toyota Tacomas Are Ticketed More Than Any Other Trucks
The Toyota Tacoma is the most ticketed truck in America Tacoma drivers, Tacoma drivers, whatcha gonna do? Whatcha gonna do when they come for you? All right, now that I’ve…
Oh Look, Another Special-Edition Toyota 86
The new-generation Toyota 86 is quickly becoming a popular platform for special edition models. Germany, for instance, got the limited-edition “Tiger” Toyota GT86. North America got the rather awkwardly-named Toyota…
Human Rights Campaign Names Toyota a Best Place to Work for LGBT Equality
Toyota believes in equal rights for all of its employees Each year, the Human Rights Campaign (HRC) scrutinizes big companies to see how they fare when it comes to equality…
Toyota Corolla Hot Hatch Could Be Coming in 3 Years
Whenever a new hatchback is unveiled, the inevitable question follows: will there be a hot hatch variant? And such a question is even more poignant with a car like the…
Toyota and St. Bernard Project to Strengthen US Disaster Resilience
In the 10 years since Hurricane Katrina hit the Gulf Coast, numerous organizations have been working to rebuild homes in hard-hit New Orleans, Louisiana. One organization, the St. Bernard Project…
This Toyota Land Cruiser Has a Fridge for COVID Vaccines
Photo: Toyota Toyota collaborated with B-Medical Systems to develop a special version of the Land Cruiser 78 commercial SUV — one capable of delivering COVID-19 vaccines. As vaccine production and…
Toyota Wants to Improve Driver Safety by Using 'Guardian Angel' Artificial Intelligence
Gill Pratt, CEO of the Toyota Research Institute, has announced the Institute would spend $1 billion over the next five years to improve car safety by using artificial intelligence (AI)…
Toyota & Denny Hamlin Win Daytona 500
Photo: Toyota To win the Daytona 500 is arguably one of the most coveted achievements in NASCAR, and now Denny Hamlin has managed the feat twice at the wheel of…
2017 Toyota Prius Prime Overview
The 2017 Toyota Prius Prime is a plug-in hybrid version of the regular Toyota Prius, though it offers much more than just a new powertrain. With the addition of the…
