Buick Is Developing a Refined Design Language for Its Future Vehicles
Buick currently finds itself at a crossroads. For the longest time, the vast majority of Buick’s lineup has borrowed design elements from the Opel automotive brand. With General Motors having recently sold Opel, Buick will now need to develop a design language all its own. GM recently showcased what that design language might be. All […]
Machines in Motion: Understanding Ford’s Kinetic Design Language
Despite having ongoing success with the Mustang and Thunderbird, the majority of Ford vehicles in the 1980s and 1990s were criticized for their bland designs. If the American automaker was going to compete against the stylish Japanese and European models saturating the market, Ford needed to instill its vehicles with more visual pizzazz. That’s why the automaker […]
Volvo Cars Earns Prestigious Brand Design Language Award 2016
The second-generation Volvo XC90 has been so well received that it’s already won the North American Truck of the Year Award, Yahoo Autos Ride of the Year, and the Motor Trend SUV of the Year Award, but the trophies don’t end there for the Swedish automaker, as Volvo recently earned the Brand Design Language Award […]
Nissan’s Energetic Flow & Gliding Wing Design Languages Explained
Nissan’s “Energetic Flow” and “Gliding Wing” are two new design languages that the automaker has been debuting on some of its most recent automobiles, including the new 2016 Nissan Altima, Maxima, and Murano. The key difference between them is that the Energetic Flow design language applies to the exterior styling and Gliding Wing to the interior […]
Cadillac’s Art & Science Design Language Explained
It seems every automaker’s “design language” is branded these days, and with a name like “Art & Science,” Cadillac’s certainly seems sophisticated enough to befit a luxury marque. But what does it mean exactly, and what does it encompass? Let’s find out! A Cut Above: What makes Lincoln an award-winning brand? Art The “art” part […]
Athletic Elegance: Genesis Motors’ New Design Language Unveiled with G90
If you want to know what Genesis Motors’ perception of ideal luxury is, look no further than its plans for the G90 sedan. This premium model, named the EQ900 in Korea and being revealed next month, will parade the image of Hyundai’s new high-end brand at the top of the Genesis lineup. What we can […]
Mazda Announces New Dealership Design Language
Design is a high priority to Mazda—its KODO Soul of Motion design language has made Mazda vehicles some of the most recognizable on the road today. Now Mazda will be expanding that excellence in design to its dealerships with an all-new dealership layout called “Retail Evolution.” This new design features an open concept floor plan […]
Explained: What Is Mazda’s KODO Soul of Motion Design Language?
In recent years, with every new or redesigned Mazda model debuting, we’ve heard the automaker’s “revolutionary” design language mentioned. While we appreciate the effect it has had on the automaker’s lineup—yielding some very sleek, attractive cars—the actual philosophy needs more explanation. If you’ve ever wondered what Mazda’s KODO – Soul of Motion design language is […]
Honda’s EXCITING H DESIGN!!! Language Explained
Back in 2013, Honda released its highly-anticipated third generation of the Honda Jazz–what we know in America as the Fit. What you may not realize is that at the same time, Honda used that opportunity to unveil its EXCITING H DESIGN!!! language, which was employed in the updated design of the subcompact city car. Since […]
Genesis Takes Home Good Design Awards for G80, GV80, and More
For the sixth year in a row, the Good Design Awards have singled out Genesis for its unique vehicle styling. For 2020, the luxury brand won honors for its G80 sedan, GV80 SUV, and infotainment system theming. Coming Soon from Genesis: The redesigned 2022 G70 sport sedan “We are honored to be named a recipient […]
[PHOTOS] Hyundai Vision T Concept Flaunts Futuristic Design Elements
The recently revealed Hyundai Vision T Concept combines advanced plug-in hybrid technology with a cutting-edge compact SUV platform and the brand’s dynamic new Sensuous Sportiness design language. Introduced last month at 2019 AutoMobility LA, the Vision T Concept first catches the eye with a matte-green exterior paint job, a long hood, and a combination of […]
GM Announces New Director for Shanghai Design Studio
GM recently announced a new director for the GM China Advanced Design Studio: Harry Sze. In his new role, Sze will spearhead the company’s development of China’s concept vehicles. Petite and Refined: Discover the Buick Envision GM’s endorsement of its new director Ken Parkinson, GM China’s vice president of design and Sze’s new boss, expressed confidence […]
Autonomous Tech Is Changing How We Drive – and How Cars Are Designed
Now that the 2020 model year is getting ready to launch, automakers are looking up the road to 2021 models and beyond. According to Nissan, that means re-examining its design language and how it interacts with self-driving car technology. Get The Latest Tech: Check out how leasing a car helps your garage stay current Some of the most […]
New Chevrolet Captiva Design Inspired by Stealth Fighters
The new Chevy Captiva hits Thailand later this year, and it’s already got a fair amount of momentum beneath it thanks to its win in the Most Exciting New Product category at the Bangkok International Motor Show. Momentum is an appropriate word given that Chevrolet got the inspiration for elements of the Captiva’s design from […]
BMW 8 Series Declared 2019 Design of the Year
Recognized as the Design of the Year by Automobile magazine, the revived BMW 8 Series coupe has no trouble turning heads. This large, powerful coupe stands out among industry-wide cutbacks on passenger cars. But even in a market dominated by SUVs, the BMW 8 Series makes a statement with both classic styling and new design […]
Ford Invites Collaboration in Creating Universal Language for Self-Driving Vehicles
In a post on Medium Tuesday, John Shutko, technical specialist for Human Factors and UI Design at Ford Motor Company, issued a call on his company’s behalf for a universal language for autonomous vehicles. “The idea that pedestrians, cyclists, and scooter users should change their behavior to accommodate self-driving cars couldn’t be further from our […]
Nissan Brings Design Workshop to Indian Students
Students have a lot of weight on their shoulders as they grow up and it’s time to decide what career path to follow. While Nissan relies heavily on engineers and business professionals, it also needs creatives to make products both appealing and functional. Alfonso Albaisa, the head of Nissan Design, wants to make sure students […]
Mazda’s New Kai Concept Styling Focuses on Single Motion Design
Stunning Mazda Kai Concept sheds light on brand's future vehicle designs
Over the years, Mazda has created a signature look that is undoubtedly theirs. With its KODO design language and soul red flair, Mazda vehicles cause heads to turn on the streets to admire the cars they would recognize anywhere. What we can learn from the Mazda Kai Concept Having established this strong brand identity, Mazda […]