Cadillac Retires Old Logo, Introduces New Monochrome Logo
If you’re a fan of Cadillac’s current colorful logo, you might want to snag a new Cadillac model before the decade is out. The automaker recently revealed a new logo that’s a monochrome version of its iconic shield crest. When the brand’s fleet is fully electric by 2030, the old colorful crest will be obsolete. […]
GMC Shows Off Hummer EV ‘Crab Mode’ Logo
Following the announcement of the all-new Hummer EV, a GMC engineer recently tweeted a photo teasing the SUV’s mysterious “Crab Mode.”
Nissan Gets a Fresh Logo for its New Era
Nissan hasn’t been shy about its big plans for the future. The automaker is looking to introduce new models, pare down its excess operations, and reinvent its aesthetic. And a key part of this company-wide makeover lies in its new logo, shown above. Here’s a look at the ideas that went into creating this revised […]
How the Stylish 2021 Mustang Mach 1 Logo Came to Be
Logo design isn’t one of the first things that gets the spotlight when it comes to something like a new Mustang. In the case of the newly revealed 2021 Ford Mustang Mach 1, much more of the focus naturally falls to stuff like the 480-horsepower V8 and all the bells and whistles it borrows from […]
What Does the New Kia Logo Look Like?
The Kia logo hasn’t changed much since 2004, but thanks to some sleuthing done by Car and Driver, we know that may not be the case very soon. With a new Head of Design at the helm and a couple of sleek vehicles and concepts debuting last year, it makes sense that the Korean brand […]
Volkswagen to Debut New Logo at the International Motor Show Germany
Volkswagen will debut a brand new logo at the 2019 IAA.
[QUIZ] Can You Name These 44 Car Brand Logos?
A few months ago, we put together a multiple-choice quiz to test your car logo knowledge. Now we’re taking it a step further. This time, you’ll have to fill in the blanks — no more hints. Plus, we’ve added a handful more brands for you to identify. This quiz includes luxury brands, American brands, performance […]
Dodge Designer Releases Concept Art for the Dodge Demon’s Logo
Dodge considered several demonic designs before settling on a sigil for its drag-racing Challenger variant
With its incredible capabilities and performance on the drag strip, the Dodge Challenger SRT Demon is easily one of the most iconic cars to come out of the past decade. One of the Demon’s most iconic features is the iconography that adorns the vehicle: a custom Dodge Demon badge. The badge itself has several similarities […]
Behind the Badge: 20 Fascinating Facts About the Hidden Meanings of Car Logos
Ever wonder what the meaning behind your favorite automotive company’s logo is? Let’s uncover the hidden symbolism behind 20 of the most prominent car badges. Are you ready to have your mind blown? Fun Facts & Hidden Meanings Behind Popular Car Logos Acura The Acura luxury brand takes its logo design from the shape from […]
Formula One Introduces New Logo—Old One Deemed Too Subtle
During the podium ceremony of the 2017 Abu Dhabi Grand Prix, which marked the end of the 2017 FIA Formula One World Championship, a new logo for the series was introduced to replace the iconic one that had been used since 1993. Among fans, the reaction has been poor. The decision to change the logo […]
[QUIZ] How Well Do You Know Car Logos?
Do you find yourself confused about which car brand is which? Or do you know them like the back of your hand? Logos are the first step to identifying a vehicle. Take our quiz and find out how well you know the average car logo! General Motors: A Brief History Compact Cars: Top 3 Reasons to Buy […]
Opel Gets New Logo, Credo, Manifesto, Commercials; Re-Inks Ambassador Klopp
Opel announced on Tuesday that it has extended its contract with brand ambassador Jürgen Klopp that sees the Liverpool FC manager helping to market the brand’s new Insignia and presumably sticking around beyond its transition from General Motors to PSA Group. Since August 2012, Klopp has appeared in 17 different Opel television commercials. Today, he […]
Honda and GM Reveal Logo of Fuel Cell System Manufacturing Joint Venture
In January of this year, Honda and General Motors announced that they were joining forces to produce advanced hydrogen fuel cell systems. In March, the automakers announced the executive structure for their new joint venture company, Fuel Cell System Manufacturing, LLC (FCSM). Today, Honda revealed the company logo at an event in metro Detroit. Local […]
Behind the Badge: Striking Similarities Between the Dodge Demon & Hellcat Logos
For the past month, we’ve been on the edge of our seats waiting for the upcoming reveal of the Dodge Challenger SRT Demon in March as the automaker reveals more and more salacious details. One of those attractive bread crumbs we’ve been fed is the emblem of the upcoming Demon variant. Considering its name–and that […]
Behind the Badge: Where Did Dodge’s Hellcat Name & Logo Come From?
If there’s one moniker that stirs excitement in gearheads, it’s Dodge’s Hellcat. These supercharged variants of Dodge’s most popular models make the American legends into even more powerful vehicles with their beastly engines. Monstrous machines deserve aggressive titles and identities–which Dodge delivered with its fierce Hellcat emblem. But have you wondered where the Hellcat name […]
Behind the Badge: The Forgotten Hyundai Equus Logo & Its Deceptive Design
With the transformation of the Hyundai Genesis and Hyundai Equus into the Genesis G80 and Genesis G90, respectively, these models are getting a new shot at success. As Hyundai’s luxury sedans take on the brand name of the Genesis to form their own lineup, the Equus though has become overshadowed by the Genesis legacy. You may […]
Behind the Badge: Origin of Ferrari’s Prancing Horse Logo
Many automobile logos incorporate animals, especially premium European brands who have been around for almost a century. One of the most recognizable–Ferrari’s prancing horse–may look like a simple design, but its has a thoughtful, historic significance behind it. A Man of Style: Gift ideas for your car-enthusiast father What Was the Inspiration for the Ferrari […]
Holden Gets Updated Logo, New Ad Campaign
At the same event where Holden revealed new vehicles including the Acadia and kicked off a 24-hour test-drive initiative, the automaker launched its new brand and advertising campaign. To elevate its reach to consumers, Holden receives both an updated logo and a new website, the latter of which launched earlier this summer. “Our lion icon […]