2017 Acura TLX to Carry Starting MSRP of $31,900
For the 2017 model year, the Acura TLX midsize sedan will wear a $31,900 price tag and comes with three new exterior color options. The new TLX’s starting MSRP of $31,900 does not include the $940 destination fee, which means the 2017 version is approximately $200 more expensive than the 2016 model. Engine options for […]
Acura NSX-Inspired EV Concept to Race at Upcoming Pikes Peak Event
On June 26th, the 2017 Acura NSX supercar will make its North American racing debut at the 100th anniversary of the Broadmoor Pikes Peak International Hill Climb. In total, two Acura NSX hybrids will be competing in the event’s Time Attack 1 and 2 classes. Also, Acura will be running a new NSX-inspired prototype in […]
Honda Sales Slip, Acura Sales Tumble in Shorter Month of May
American Honda’s sales last month totaled 147,108, which represented a year-over-year decline of 4.8%. Honda blamed the sales decrease, in part, on having two fewer selling days this May versus a year ago, pointing out that year-to-date Honda sales are still up 5.7%. The Honda brand specifically is up 7.1% in year-to-date sales, despite May […]
At Long Last, 2017 Acura NSX Begins Production at Ohio’s Performance Manufacturing Center
It certainly took long enough, but today the first 2017 Acura NSX rolled off the assembly line at Honda’s new Performance Manufacturing Center (PMC) in Marysville, Ohio. The long-awaited next-generation NSX, the only supercar manufactured in America, is being produced exclusively at PMC. “Today marks the realization of a big dream here at the PMC […]
Acura Named Best Luxury Brand in Edmunds.com’s Best Retained Value Awards
Acura faced stiff competition from Lexus and Mercedes-Benz in the Edmunds.com’s 2016 Best Retained Value® Awards, but thanks to a lineup of efficient, stylish, and top-safety rated vehicles, Acura won its fifth-consecutive Best Retained Value® award for luxury brands. These awards are meant to showcase which 2016 model year vehicles are expected to maintain the highest […]
Honda and Acura Report Record Sales in April
Today American Honda Motor Company reported record-breaking April sales of 148,829 Honda and Acura vehicles, which accounted for an increase of 14.4% for the month. Year to date, the automaker has sold 506,532 vehicles, an increase of 9.2%. The Honda Division accounted for 132,623 of the vehicles sold last month, a 15.1% increase that also […]
Acura Launches New “30 Years Young” Ad Campaign
This year marks Acura’s 30th anniversary, and to celebrate the occasion, the luxury automaker is launching a new marketing campaign designed to showcase its history while reaffirming its status as a “young” brand that appeals to Millennials. The campaign will kick off with “30 Years Young,” a one-minute television spot that debuts on cable broadcast […]
“Who Makes a Honda” Video Profiles 2017 Acura NSX Production Project Leader
Since 2014, Honda has been using its “What Makes a Honda is Who Makes a Honda” YouTube video series on YouTube to highlight the employees behind the automaker’s many products, from cars to mobility devices. The latest entry in the continuing series focuses on Clement D’Souza, the man who led the creation of the new […]
2017 Acura RDX Overview
The 2017 Acura RDX is a compact luxury crossover that carries a starting MSRP of $35,370. Besides offering an abundance of advanced safety and entertainment technology, the 2017 RDX also offers potential buyers the choice between front-wheel and all-wheel driving systems. Competition for the new RDX includes the Audi Q5, Cadillac XT5, and BMW X3. […]
2017 Acura NSX Overview
The 2017 Acura NSX is a mid-engine supercar with a starting MSRP of $156,000. The debut of a second-generation NSX has been teased ever since a prototype model appeared at the Detroit Auto Show four years ago. Since then it has undergone numerous design changes and multiple delays, but the wait is finally over. Equipped […]
Will Acura NSX Type R and Convertible Models be Coming to the US?
NASCAR team owner Rick Hendrick may have bid $1.2 million for the right to purchase the first 2017 Acura NSX at this past January’s Barrett-Jackson Auction, but he may have to dish out even more cash if he wants to be the first person to buy a new NSX Type R or convertible variant. Dynamic […]
Grille From Acura Precision Concept Will Be Featured On Upcoming Production Model
Acura recently premiered its new Precision Concept at last month’s North American International Auto Show. For its encore, the concept vehicle showcased its distinctive style at the Chicago Auto Show. Want To Own An Acura? Check out these National Acura sales incentives “This concept is more than a concept because it will literally shape the direction […]
[PHOTOS] Acura Brings White NSX To Cold Chicago for the 2016 Auto Show
Acura made a big impression this year at the 2016 Chicago Auto Show. Besides showing off its new Precision Concept, it also brought along a 2017 Acura NSX that was white with black accents. The long anticipated NSX supercar recently starred in a new commercial that aired during Super Bowl 50 and NASCAR team owner […]
Rick Hendrick Bids $1.2 Million on First 2017 Acura NSX
The more you make someone wait for something, the more eager they get. And Acura has made fans wait a very long time for the new NSX—which explains why a very eager Rick Hendrick ended up spending over one million dollars at Barrett-Jackson to get his hands on the very first production model of the […]
Watch the 2017 Acura NSX Super Bowl 50 Commercial
Acura announced early last month that it would be returning to the Super Bowl this year with an ad focusing “on the luxury automaker’s North American roots.” The one-minute commercial will air during the first quarter of Super Bowl 50 on February 7th, but you can watch the full thing in advance now: Car Shopping? […]
Acura Wins One Show Advertising Award for Crash-Test Dummy Commercial
American Honda Motor Co. cleaned up at One Show’s third annual Automobile Advertising of the Year Awards during this year’s Detroit Auto Show. The automaker took home two trophies in the Broadcast Television category: one for the stop-motion Honda ad “Paper,” and one for the sort-of creepy Acura crash-test dummy commercial “The Test.” The award-winning […]
Michael B. Jordan Tells You to Blaze It, on Behalf of Acura
Okay, so in the context of the ad, he’s clearly talking about the act of blazing new trails. But when Acura releases a new commercial in which Michael B. Jordan, an actor who first rose to prominence playing a drug dealer on HBO’s The Wire, encourages the viewer to “blaze it,” it’s hard not to […]