MINI on the Mack Attracts Thousands of Drivers
The 2015 MINI on the Mack event The Mackinac Bridge in Michigan is the fifth largest suspension bridge in the world. Opened in 1957, the bridge connects the Upper and…

Visionary Behind 'Tron' and 'Blade Runner' Designs Toyota Virtual Reality Experience
With virtual reality headsets like the Oculus Rift and HTC Vive finally on the market, it is now possible to experience virtual worlds in completely immersive, 360° environments. For now,…

Vancouver Lyft Drivers Can Now Rent Toyota Mirai for $198
Photo: Toyota Canada Toyota and Lyft have launched a new partnership that will grant Vancouver ride-share drivers access to the zero-emissions, hydrogen-powered Toyota Mirai fuel cell vehicle. The collaboration enables…

All-New Toyota Highlander to Appear in Super Bowl Spot
Photo: Toyota Toyota has confirmed the all-new 2020 Highlander SUV will be featured in a 60-second spot during the upcoming Super Bowl LIV match in February. According to the automaker,…

Is Toyota Killing its Scion Brand?
The Scion iA became popular with drivers after its release last year As I was getting ready for work this morning, I received a text message from fellow editor Rebecca…

Farewell, Old Friend: Toyota Killing Off Scion tC
Earlier this month, Toyota announced it would be discontinuing its youth-focused Scion division, and either cutting models from the lineup altogether or transitioning them to Toyota. Three of Scion’s four…

Toyota FT-1 Vision GT Coming “Soon” to Gran Turismo 6
Toyota FT-1 Vision GT Coming “Soon” to Gran Turismo 6 Remember the massively cool Toyota FT-1 concept? We certainly do (which is probably obvious given the amount of coverage it’s…

2021 Toyota GR Supra Launches with 382 Horsepower
Photo: Toyota The 2021 Toyota GR Supra has officially launched with 382 horsepower, a 47-hp boost over the 2020 model. It will start at $50,990, while a new GR Supra…

Toyota Jan Returns, Saves Us from Disaster in Funny New Ads
Toyota Jan promotes the Toyota Service Centers by saving–or distracting–people from disasters Photo: Toyota USA via YouTube Ever wonder what the world would be like without Toyota Jan? In three…

2016 Toyota Mirai Power-Out Jack Has the Ability to Power Your Home
So by now, you’re probably aware of the fact that Toyota just unveiled its production fuel-cell vehicle, named the Mirai, in all of its glory at the LA Auto Show.…

Toyota the Most Valuable Automotive Brand in the World
Can you see yourself driving the one of the safest vehicles in its class – The 2013 Toyota Matrix Interbrand is a global consultancy firm, which annually publishes a list…

Toyota Camatte Concept Caters to Kids (Both Big and Small)
Toyota Camatte concept Earlier this month at the Tokyo Toy Show, Toyota captured the attention of attendees with the new and improved Toyota Camatte concept—a full-size vehicle that allows kids…

Toyota Named Most Valuable Automaker in 2016 Best Global Brands Report
It isn’t the first or even the second time, and we surmise it won’t be the last: Toyota has once again been named the most valuable automaker in Interbrand’s recently-released…

[VIDEO] Upcoming Toyota Supra Successor Spotted Testing at Nürburgring
The upcoming 2018-2019 Toyota Supra has once again been spotted near the BMW M Test Center in Nürburgring and testing at the Nordschleife race track, giving us even more information…

2014 Toyota Prius c Overview
2014 Prius c Overview The smallest of the Toyota Prius models, the Prius c looks almost exactly like its larger counterparts miniaturized. Its distinctive front is a bit shorter than…


