Will Alfa Romeo and Maserati Split Off from FCA?

All of those Alfa Romeo Super Bowl commercials may have all been for naught Rumors began circulating earlier this month of a Chinese automaker looking to acquire all of the brands currently under the Fiat Chrysler Automobile umbrella. As it turns out, the Great Wall Motor Company, the aforementioned interested party, was only really interested…

Kia Set to Launch The Great Unknowns Scholarship

Kia Motors Teases Super Bowl Campaign with Launch of “The Great Unknowns Scholarship” Kia is trying to shake things up for the Super Bowl this year by giving us a different kind of half-time commercial. Instead of running a promo for its brand, Kia will launch what it calls The Great Unknowns Scholarship, which donates…

Categories Kia

New GMC Ad Campaign Features the MultiPro Tailgate

One tailgate to rule them all Super Bowl LIII takes place this Sunday, and in addition to a heated match between the Patriots and the Rams, a series of elaborate commercials will compete against one another. Still, it would seem that GMC is ahead of the pack, as the automotive brand is launching a new…

Categories GMC

New Hummer EV Appeals to Millennials More Than Boomers

The Hummer EV ad campaign Photo: GMC After GMC introduced its new Hummer EV in a Super Bowl advertisement, Piplsay conducted a survey about the success of the advertisement and the potential success of the new truck. One interesting finding from the survey was that millennials seem to be the most attracted to the Hummer…

February Kia Sales: King James Down, James Bond Up

Pierce Brosnan starred in Kia’s Super Bowl ad for the 2016 Sorento February sales figures for Kia Motors America have been released, with the Korean automaker reporting total sales of 44,030 vehicles last month. That number represents a 6.8% increase over the same period last year. Kia’s sales continue to be powered primarily by the…

Categories Kia

Dodge “Wisdom” Commercial Takes Top Prize in Nielsen Global Automotive Advertising Awards

Don’t let her sweet appearance fool you—this woman is a badass There are few commercials out in the automotive world that are as memorable—and inspiring—as Dodge’s 2015 “Wisdom” Super Bowl commercial. This 60-second television spot features a group of 100-year-olds spouting straight-forward wisdom that they believe all people should follow. Dodge’s commercial was so beloved…

Justin Bieber Gets Another Carpool Karaoke Encore

It’s no secret that we love Carpool Karaoke on The Late Late Show with James Corden here at The News Wheel. Thanks to two big high profile events on CBS, the Super Bowl and the Grammy Awards, we’ve been treated to more episodes of the fun segment than ever. Last night, James Corden’s post-Grammys episode got an extra boost…

Maddie Chevy Commercial Tugs at Heartstrings

The Maddie Chevy commercial tugs at your heart strings. Chevy has released its newest commercial, “Maddie,” and you better prepare for tears. If you think the recent Super Bowl Budweiser commercial (which features a puppy and his best friend—the Clydesdale) captured your heart, wait until you see what the bowtie brand has cooked up in…

Kia Announces the Latest Recipients of Yearly Scholarship

Photo: Kia Nearly two years ago, Kia used what would have been Super Bowl commercial funds to instead launch a scholarship for students who embodied the automaker’s “Give It Everything” spirit. The first round of recipients (called the freshman class) was unveiled around this time last year, with the winners appearing on Kia’s YouTube channel…

Categories Kia

Honda Launches Hispanic Marketing Campaign for 2017 Ridgeline

So far, Honda has created two memorable ads for its all-new 2017 Ridgeline: a Super Bowl commercial that used singing sheep to promote the vehicle’s in-bed audio system, and a video demonstrating the pickup’s superior bed strength when compared to the Silverado and F-150. But those were both English-speaking videos—what does Honda have for Spanish-speaking…

Ram Infomercials Encourage You to “Winch It!”

“Don’t flinch it. Winch it!” For Super Bowl LI, the advertisements seemed to focus in more on the sentimental rather than the hilarious. Messages of unity and understanding replaced the usual comedic romps. While we agree that some feel-good marketing is just what the doctor ordered for 2017, we can’t help but miss the hallmark of…

Categories Ram