A shot from Hyundai’s “The Elevator” Super Bowl ad Photo: Hyundai Hyundai’s commercial for this year’s Super Bowl was a big hit with viewers across the U.S. “The Elevator” ranked as the night’s fourth best ad — and best car commercial — on USA Today’s Ad Meter, racked up tens of millions of views on…
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As if you could forget, Super Bowl 50 is gearing up to take over American TVs on Sunday night. Audi, along with several other brands, chose to debut its big game commercial on YouTube before Sunday, and it features the next-generation Audi R8 V10 plus as well as a soundtrack by the late David Bowie. When…
Just in case you might have missed it, there’s a big sports game this weekend. Heck, it’s possible that you nearly forgot all about that party you’re invited to on Sunday. You’re just so busy these days, and it’s really hard to keep track, ya know. Everyone there will no doubt be talking about sportsy…
More Super Bowl 50 commercials are hitting YouTube, getting viewers excited for the big game. Beer giant Budweiser is a staple advertiser during the annual event, and this year one of its spots uses the large personality of Dame Helen Mirren to drive home the point of how stupid drunk driving is. When the commercial opens,…
In an overflowing cesspool of generally rotten Super Bowl ads, a single truly great one stands out from the rest. The 2015 Hyundai Genesis Super Bowl commercial worked to fuse humor, charm, and a touch of sentiment into a spot that just really resonated with many viewers (unlike the brand’s Elantra ad). The 30-second spot,…
To advertise the next-generation 2017 Elantra, Hyundai Motors has given us a glimpse into Ryan Reynolds’ self-centered mind. And unfortunately, we don’t mean Deadpool’s derisive, foul-mouthed antics. In the new Hyundai commercial, which will air during Super Bowl 50 on February 7th, two unsuspecting ladies drive through Ryanville—a suburban town inhabited by many iterations of…
“Giulia” as the commercials affectionately call her In a world full of companies and brands that release their Super Bowl advertisements early, Fiat Chrysler Automobiles has always been pretty secretive about the contents of their Super Bowl commercials. This strategy has paid off for the organization in the past, as it has produced some of the most famous and…
Be honest… how much food have you ordered from a delivery service? Photo: shopblocks via CC Thanks to Wayne’s World, my entire childhood was filled with my father sarcastically saying something and immediately following it up with “Not!” Oh, the 90s… Anyway, I come to you on this fine Monday to broadcast the news that…
Photo: Hyundai Hyundai’s TV ad for this year’s Super Bowl stars four Boston celebrities who marvel at the handy new Remote Smart Parking Assist feature on the 2020 Hyundai Sonata. Titled “Smaht Pahk,” the minute-long commercial brings together actors John Krasinski and Chris Evans, “Saturday Night Live” comedian Rachel Dratch, and Boston Red Sox icon…
The 2015 Chevy Super Bowl commercial that launched 100 million collective WTFs GM said that there would be no 2015 Chevy Super Bowl commercial this year, but it turns out it’s full of lying liars who were lying out of their lying holes. Still, the deception was worth it for the wonderful shock value they got…
As you may have read right here at The News Wheel earlier this week, The Verge leaked news that Kia will be trying to appeal to their “fans of 15 year old movies with awful sequels” demographic by using Morpheus in the K900 Super Bowl ad. Of course, Morpheus (played by Laurence Fishburne, who may have done…
Maybe Odell Beckham Jr. will arrive to training camp in the new Cascada Photo: © General Motors Buick is continuing with the attempt to rebrand itself as a cool and hip automotive brand by doing something it’s never before. Buick will run a commercial during Super Bowl 50 and the ad will star model Emily…
If your favorite pop-culture phenomenon hasn’t yet been revived and recycled in… Thanks to Wayne’s World, my entire childhood was filled with my father… The controversial, gas-guzzling Hummer is about to return as a GMC model… Hyundai’s TV ad for this year’s Super Bowl stars four Boston celebrities… Did you happen to see that clever…
The Jeep 4x4ever commercial celebrates the brand’s followers There’s no automotive following quite like those gearheads that love Jeep. This global community is one of the largest in the industry, which is something that Jeep was looking to play off of during one of its 60-second Super Bowl commercials. Fall in Love with Jeep: See…
The GMC Hummer electric pickup could make its debut in a Super Bowl ad this weekend Photo: Russ London under CC BY-SA 2.5 It looks like General Motors’ notorious Hummer brand will be making a comeback just in time for the Super Bowl — and getting a serious image makeover to match. Citing a report…
Ford to air #FinishStrong ads regionally during Super Bowl LV Photo: Ford Ford is the latest automaker to announce that it will forego shilling cars during Sunday’s Big Game™ in favor of promoting a more important message. New ads in the company’s #FinishStrong campaign will air regionally during Super Bowl LV, continuing Ford’s mission of…
“Why make trillions, when we can make… billions?” Photo: General Motors Yeah baby, yeah! General Motors went “EVil” with its Super Bowl LVI commercial. The company has been teasing the appearance of Dr. Evil from the Austin Powers franchise leading up to the big game. But last night, he was exploring how to use GM’s…
The message in Dodge’s 2015 Super Bowl ad is clear: live life to the fullest. Nearly a year ago, Dodge unleashed a commercial for the 2015 Dodge Challenger that simultaneously celebrated the first 100 years of the Dodge brand. The ad, titled “Wisdom,” was an instant hit. In fact, it garnered 4.5 million views within…
A GMC Yukon Denali promotes Super Bowl XLIX With 30 seconds of airtime costing about $4.5 million dollars, General Motors is one of many car companies that have decided not to invest in a Super Bowl commercial this year. But that doesn’t mean that the automaker won’t have a presence in Phoenix this weekend—especially since…
Photo: GMC The controversial, gas-guzzling Hummer is about to return as a GMC model — but this time, it’s being powered by electricity and a major ad campaign starring pro basketball star LeBron James. After several teasers, GMC debuted its full 30-second ad for the Hummer on Super Bowl Sunday, playing up the model’s immense…
The Washington Huskies will be facing off against the Boise State Broncos… Kia is trying to shake things up for the Super Bowl this… Hyundai Motor America is hoping to boost its game-day visibility by sponsoring… You’ve probably seen videos before of people teaming up for the ultimate… For those of us who aren’t too…
There is no telling what will happen when it comes to The Muppets, and that becomes even more apparent when someone gets the bright idea to put them behind the wheel of a moving vehicle. In the follow-up ad to the popular Super Bowl commercial that starred everyone’s favorite fuzzy troupe and actor Terry Crews,…
Mazda released details on the 2017 Mazda3 this month to coincide with… Say what you will about his performance in the Super Bowl, but… What’s New for the 2014 Mazda MAZDA3 4-Door The 2014 MAZDA3 is… The first ad has surfaced for the all-new 2014 Mazda3, giving drivers…
In observance of World Cancer Day, February 4th, The News Wheel decided… Chevy has released its newest commercial, “Maddie,” and you better prepare for… Last Tuesday, more than 1 million people turned their Facebook profiles purple… Since the Broncos didn’t make last night’s Super Bowl too exciting to… World Cancer Day is February 4th, and…
The engine is so ridiculously large and powerful that it has transported my brain back to a pre-adult state.… During Super Bowl LV, Cadillac gave us our first good look at the Cadillac Lyriq EV and introduced us to the son of Edward Scissorhands.…
Today’s buyers pay about $75,000 for a new RV, and almost nine out of 10 buyers purchase… A new survey by the RV Industry Association shows that millennials are… After GMC introduced its new Hummer EV in a Super Bowl advertisement,… Although boomers seem to have cornered the market on collecting, driving, and… There’s no…
The 2019 Kia Niro EV now has a price tag — one… Kia debuted its biggest-ever vehicle last week for the media, handing the… Kia is trying to shake things up for the Super Bowl this… We got our first glimpse of Kia’s SP2i, a completely new compact… We know we’ve been writing a lot…
The Daytona 500 is NASCAR’s equivalent of the Super Bowl. Throughout the years it has seen its fair share of dramatic finishes, intense crashes, and underdog winners. An average of 20 million people watch the “Great American Race” every year, according to CNN. Whether you’re new to the sport or have been a fan for…
We’d like to show you a picture of Brady, but the NFL is really strict about “unauthorized reproduction,” so here’s the Colorado instead ©GM Even though no one did more to help the New England Patriots win last night than Pete Carroll, officially speaking, the Super Bowl XLIX Most Valuable Player was Tom Brady (but…
The 2015 Chevy Colorado ©GM Although that headline may have made you assume that Tom Brady gifted a pickup truck to his most loyal manservant, “Butler” is actually the surname of newly-famous New England Patriot cornerback, Malcolm Butler. The undrafted rookie saved Super Bowl XLIX for the Patriots when he intercepted Seahawks QB Russell Wilson’s…
The new Lincoln Nautilus has earned a place among Ad Age’s 20… ‘Tis the holiday season, which means lights are going up and gifts… For the past eight years, Cadillac has partnered with the Academy Awards.… Yeah baby, yeah! General Motors went “EVil” with its Super Bowl LVI… If your favorite pop-culture phenomenon hasn’t yet…
Have you ever woken up with a sudden urge to own a… The long, strange saga of the Super Bowl XLIX MVP truck has… Super Bowl XLIX MVP Tom Brady has stated that he’s going to… Although that headline may have made you assume that Tom Brady gifted… Even though no one did more to…
Marshawn Lynch-1 Jeep-0 During Super Bowl XLVIII, former NFL player Marshawn Lynch helped lead the Seattle Seahawks to a huge victory over the Denver Broncos. With Super Bowl LI this weekend, one has to wonder what Lynch has been up to three years after his Super Bowl appearance and one year after his retirement. As it…
During Super Bowl XLVIII, former NFL player Marshawn Lynch helped lead the… There are few things in this world that are more beastly than… Seattle Seahawks running back Fred Jackson might be capable of catching a…
During Super Bowl XLVIII, former NFL player Marshawn Lynch helped lead the… There are few things in this world that are more beastly than… Seattle Seahawks running back Fred Jackson might be capable of catching a…
If you were a Discovery Channel viewer in the early 2000s, you… During Super Bowl XLVIII, former NFL player Marshawn Lynch helped lead the… There are some holidays that everyone can universally come together and observe…
Hyundai’s TV ad for this year’s Super Bowl stars four Boston celebrities… In the few days after Christmas, it’s common to reflect on special… At the end of Captain America: Civil War, the eponymous superhero and… Welcome to this special edition of In the Rearview, where instead of… If you were an average Top Gear…
There’s no city more New England than Boston, so when you’re looking… Hyundai’s TV ad for this year’s Super Bowl stars four Boston celebrities… Massachusetts has a diverse array of New Year’s parties worth the drive.… For the second year in a row, INFINITI will sponsor the Boston… Yesterday may have been the first official…
The Escala Concept was a hit at the 2017 Detroit Auto Show, even though Cadillac has no plans to sell it Cadillac has a slightly different marketing strategy than the other GM brands. While Buick has already paid to run a new commercial during Super Bowl LI, Cadillac has purchased three ad spots that will…
The outlaw lifestyle isn’t very feasible in modern times, but that doesn’t… Mercedes-Benz will be rolling out the new Mercedes-Maybach Pullman in Geneva next… Every decade, thousands of cars hit the streets with paint colors that… If you saw the Furious 7 trailer during the Super Bowl and… More often than not, when you bring…
©GM Super Bowl XLIX MVP Tom Brady has stated that he’s going to give the 2015 Chevy Colorado he was awarded to Malcolm Butler, the undrafted rookie who made the game-saving interception. But apparently it’s going to cost him—NBC reports he will have to pay $21,500 in taxes to give the truck to Butler. That…
For the past eight years, Cadillac has partnered with the Academy Awards.… During Super Bowl LV, Cadillac gave us our first good look at the Cadillac Lyriq EV and introduced us to the son of Edward Scissorhands.… Ford v Ferrari, a James Mangold film starring Christian Bale and Matt… Last night, Hollywood’s most elite denizens…
To advertise their new 2014 Forte, Kia is once again rolling out the stars of their popular Super Bowl ads: the super-strong female robot with a somewhat Milla Jovovich-ish hairstyle and the ability to punt those who don’t “respect the tech” back into 1984. While the first commercials to feature the android showcasers, including the…
When it comes to high-profile advertisements, the Oscars are basically Cadillac’s Super Bowl. In the same way that truck brands pay big money to be associated with gritty gridiron glory during the big game, Caddy has spent the last three years advertising during the world’s most popular and glamorous awards show, as if to position…
During Super Bowl LV, Cadillac gave us our first good look at the Cadillac Lyriq EV and introduced us to the son of Edward Scissorhands.… Ford v Ferrari, a James Mangold film starring Christian Bale and Matt… The Cadillac commercial that generated the most buzz during the 90th Academy… When it comes to high-profile advertisements,…
Hummer fans will have to wait a bit longer to learn more about its electric makeover Photo: General Motors As 2020 continues, the list of auto industry delays and cancelations continues to grow. Concerns related to the COVID-19 pandemic have pushed a number of reveals and production timelines back, and it looks like this trend…
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