Acura Wins One Show Advertising Award for Crash-Test Dummy Commercial

American Honda Motor Co. cleaned up at One Show’s third annual Automobile Advertising of the Year Awards during this year’s Detroit Auto Show. The automaker took home two trophies in the Broadcast Television category: one for the stop-motion Honda ad “Paper,” and one for the sort-of creepy Acura crash-test dummy commercial “The Test.” The award-winning…

Vote in the Z06 Convertible Student Showcase Challenge

One of the images from Mike Finkelstein’s portfolio in the Corvette Z06 Convertible Student Showcase Challenge If you’re a photography student in college, getting a big assignment could be the difference between making good on your dreams or spending the rest of your life waiting tables and talking about your dreams of shooting for a…

The Volvo Way to Market: Fewer Auto Shows, More Online Sales

2015 Volvo XC90 Volvo has announced a new global marketing strategy—called the Volvo Way to Market—that aims to cut down on the brand’s presence at auto shows and explore the possibility of becoming more viable to consumers through online sales. “The car industry is one of the most conservative, least evolutionary marketing clusters in global…

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North American International Auto Show Hosts “Education Day” on January 24th

While many attendees of the Detroit Auto Show are anticipating their favorite brand’s debuts for 2018, some attendees are counting down to Education Day that will be held on Wednesday, January 24th. Each year, the North American International Auto Show (NAIAS) invites Michigan students to spend a day browsing the displays and learning about the latest advances…

GM Will Invest $50 Million in Detroit-Based Nonprofits

Detroit, Michigan GM has announced that it will give $50 million to an array of nonprofit programs in Detroit, Michigan. The automaker plans to promote sustainability while giving Detroiters better access to employment and education opportunities. Another Way GM Supports American Workers: Its vehicles are the most American-made What is this money going toward? Mary…

Ford is America’s Top Automaker for Hourly Employment

Ford was America’s top automaker for hourly employment last year Photo: Ford Ford Motor Company busted out its American flag and waved it all over the place Friday, announcing that it topped the American auto industry for hourly employment in America once again. Ford says that it employs more than 57,000 UAW-represented employees in America…

Report: New SRX/XT5 Due at 2015 LA Auto Show

2015 Cadillac SRX Photo: © General Motors Cadillac has let its CT6 out of the bag, but the question still remains: where is the replacement for the brand’s top-selling SRX? According to a report, we’ll likely see it in seven months. Detroit News reports that the next-gen SRX, presumed by many to be dubbed the…

Auto123.com Names Ram 1500 2020 Truck of the Year

The Canadian-only Ram 1500 Sport Photo: FCA North America Each year, the bilingual car website Auto123.com chooses the best vehicles in Canada in a variety of categories. This year, the website named the Ram 1500 its 2020 pickup truck of the year. “A renewed design and an interior worthy of a luxury car in the…

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Volkswagen Bringing New Concept to Geneva Motor Show

In March, the Geneva Motor Show will open in Europe. Volkswagen is planning to be there with an updated Volkswagen up! city car for European and Latin American markets. In a surprise move, the automaker has announced that it will also be bringing a new concept vehicle to the event. This new concept will be a…

Honda Odyssey Debuts in Detroit, Looks Better Than Those Kids’ Drawings

The all-new 2018 Honda Odyssey Today at the North American International Auto Show in Detroit, Honda debuted the all-new 2018 Odyssey—which, thank God, looks much better than those concept drawings done by five-year-olds suggested. In addition to the upgraded styling, which includes an Active Shutter Grille for enhanced efficiency, the redesigned minivan also boasts advanced…

GM Finally Shows the 2018 Chevy Equinox to Canadian Market

The 2018 Chevrolet Equinox will have a starting MSRP of less than $30,000 in Canada Photo: © General Motors The month of January has been a busy one for Chevrolet. Besides bringing its full model lineup to the Detroit Auto Show—including a life-sized LEGO Batmobile—the American automaker also showcased its 2018 Chevrolet Equinox at the…