Report: Millennials Wish You Would Stop Cancelling Sedans
There’s no question that the world of cars is changing. If sales numbers are any indication, drivers now prefer crossover vehicles and trucks to puny sedans. Nissan isn’t so sure that’s the truth, and now it has the data to back up its continued commitment to sedans like the Nissan Altima and Maxima. Take it Home for Less: Learn […]
Kevin Harvick’s Millennial Mustang Sure Was Something, Wasn’t It?
If you were watching the Monster Energy NASCAR All-Star Race at Charlotte Motor Speedway this past weekend, you may have at some point in the evening fallen under the distinct impression that your brain had betrayed you. It couldn’t be possible, you may have thought, that Kevin Harvick was driving around in a Ford Mustang […]
2019 Subaru Ascent and Forester Are Great Vehicles for Millennial Moms and Dads
Parents.com named the 2019 Subaru Forester and Subaru Ascent to its list of “10 Best Family Cars of 2019” this week for their commitment to convenience, value, and safety. Explore: The exciting ride of the 2019 Subaru Forester This family-focused website carries a knack for finding tried-and-true vehicles for millennial moms and dads. In selecting […]
Study Says Millennials and Younger Buyers Prefer Chevy Vehicles
Chevy seems to have found a loyal fan base among Millennials and younger car buyers (Gen Z). A study by AutoList.com, which included the responses of approximately 1,750 car shoppers, posed three questions to survey respondents, and when the answers were tallied, Chevy came out on top. Learn More: About the 2019 Chevy Equinox The […]
New Survey Indicates Millennials Are Opting for Cheaper Vehicles
Millennials are quickly becoming a dominant consumer group in the U.S., especially since there’s an estimated 71 million of them, per QuoteWizard. The auto industry is just one market this group impacts. From boosting RV sales to advocating for more public transit options, this demographic is definitely shaking up previous trends. Now, it turns out […]
RVs Are Increasingly Popular Among…Millennials?
Last month we reported that the recreational vehicle market was set for rapid growth, and as it turns out one of the primary and perhaps unlikely markets driving that growth is millennials. According to the Recreational Vehicle Industry Association, a trade group based in Washington DC, the average age of RV owners is now 45, […]
Wisconsin Millennials Want More Public Transportation Choices
Photo: Life Of Pix Young professionals in the Badger State want more options for public transportation, according to a new study. The WISPIRG Foundation’s report, entitled “Millennials On the Move,” confirms millennials’ unique attitude toward vehicle ownership. As WISPIRG Foundation organizer and lead author of the report Emma Fisher put it, “Car culture no longer […]
The New Majority: Millennials and Gen Xers Dominate Classic Car Market
According to Hagerty, one of the world’s largest communities of classic car aficionados, millennials and Gen Xers now comprise the majority of the classic car market. These two demographics used Hagerty’s Valuation Tools and sought out classic vehicle insurance quotes more often than baby boomers and pre-boomers by a margin of approximately 53-47 percent. If […]
Will Cadillac XT4 Rollout Lure Millennial Buyers?
The eagerly anticipated 2019 Cadillac XT4 will start showing up at dealerships over the next few weeks. To coincide with the all-new luxury crossover’s arrival, Cadillac is planning television ads that appeal to potential customers — especially millennial women. Crossovers are among the hottest-selling vehicles right now. Cadillac is hoping to make a splash in that […]
Study: Millennials Don’t Want To Work for Car Dealerships
Millennials have become a bit of a joke in journalism circuits, following a steady stream of pearl-clutching articles claiming that this generation is killing everything from vacations to car ownership. Well, it seems that we can add “car salesman” to the list. A new study from Hireology has revealed that car dealerships are having a […]
Millennials Are Creating a Demand for Sustainable Products, Including Hybrid and Electric Vehicles
As an automotive journalist, I spend a decent portion of my day reading the news. I like to stay informed about current models, legislation taking effect, and industry trends on the horizon. And if you’ve paid any attention to automotive over the last few years, you probably know that electric vehicles are sparking a lot of buzz […]
You Can Thank Millennials for the Revival of RVs
A decade ago, who could’ve imagined that RV sales would be at phenomenally high sales rates in 2017? In the midst of the financial crisis, it was laughable to think that the economy would turn itself around to the point that consumers would be invested unprecedented amounts of money into mobile vacation homes and trailers. But, […]
Maven Gig Brings Millennial-Friendly Money-Making Opportunities to Australia
Residents of Sydney and Melbourne now have a new means for getting around and making some extra scratch with the launch of Maven Gig, which brings General Motors’ ride-sharing personal mobility service to Australia in earnest following the introduction of the Maven Campus pilot program that has been in place at GM Holden Headquarters in […]
Maven Survey: Millennials Sure Like Spending Money on Doing Stuff in the Summertime
Oh, millennials. Those industry-killing, avocado-toast-loving youngsters, whatever will we do with them? General Motors car-sharing service Maven, in an effort to get at what is at the heart of the elusive and mysterious creature we call the millennial, conducted a survey of more than 2,000 18-to-35-year-olds and found that they like to spend money on […]
Apparently Millennials Didn’t Kill Car Sales After All
It has become something of a ridiculous trope among some news outlets to claim that millennials are “killing” something or other because they do things slightly differently from their parents did, leading to much shaking of heads and lamenting of kids these days. In the car world, this took the form of “Millennials are killing […]
Sensationalist Headline: MILLENNIALS ARE (NOT) KILLING MEDIUM AND LARGE (FORD) SUVS
Ya know, it’s popular these days to accuse Millennials of killing everything. Your favorite restaurant chain with junk all over the walls can’t pay the bills? You know who to blame. Stub your toe on a rock? Probably a young person put it there while trying to find their precious avocado toast. Wake up every […]
Suburb-Bound Millennials Choose Large SUVs for Family Vehicles
As an increasing number of young adults begin to form families, they are purchasing larger SUVs at a rapid rate
When it comes to young adults adopting a suburban lifestyle, the tempo may change, but the song remains the same. Indeed, American adults between the ages of 18 and 34 (aka Millennials) have become the largest group of homebuyers in the nation, with nearly half of them buying homes in the suburbs. Settling in a […]
Ford Overdubs Ads Striking A Cord with Nostalgia-Loving Millennials
You may or may not have heard of Ford Overdubs, a series of advertisements that take scenes from cartoons, live-action television shows, and video games and dubs in dialogue so that it appears that characters are actually discussing Ford vehicles. There’s a fairly decent chance that you have, though, considering that they amount to Ford’s […]
