Chevrolet's “Hidden Gems” Campaign to Make Millennials Want a Trax

Where’s this delightfully obscure venue? Oh, you don’t have a Trax, so you’ve probably never heard of it… We’ve all seen those millennialtastic ads for the 2015 Chevy Trax, which feature a pair of trendy twenty-somethings driving their small SUV from one adorkable location to the next. Well apparently, those urban ads were just a preamble…

millennials Archives

Today’s buyers pay about $75,000 for a new RV, and almost nine out of 10 buyers purchase… A new survey by the RV Industry Association shows that millennials are… After GMC introduced its new Hummer EV in a Super Bowl advertisement,… Although boomers seem to have cornered the market on collecting, driving, and… There’s no…

Report: Millennials Wish You Would Stop Cancelling Sedans

Photo: Nissan There’s no question that the world of cars is changing. If sales numbers are any indication, drivers now prefer crossover vehicles and trucks to puny sedans. Nissan isn’t so sure that’s the truth, and now it has the data to back up its continued commitment to sedans like the Nissan Altima and Maxima….

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Suburb-Bound Millennials Choose Large SUVs for Family Vehicles

Large SUVs seem to be the segment of choice for suburban-bound Millennials When it comes to young adults adopting a suburban lifestyle, the tempo may change, but the song remains the same. Indeed, American adults between the ages of 18 and 34 (aka Millennials) have become the largest group of homebuyers in the nation, with…

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New 2015 Trax Commercial is MILLENNIALTASTIC!

2015 Chevy Trax: SO MILLENNIAL Chevrolet launched the new Trax small crossover earlier this year, and based on the first few ads, it’s clear that Chevy will be taking no chances in making absolutely sure that the world is aware that this is a crossover geared toward Millennials. Guys. It has Wi-Fi! Built in! Take…

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RVs Are Increasingly Popular Among…Millennials?

Photo: Matheus Bertelli | Pexels Last month we reported that the recreational vehicle market was set for rapid growth, and as it turns out one of the primary and perhaps unlikely markets driving that growth is millennials. According to the Recreational Vehicle Industry Association, a trade group based in Washington DC, the average age of…

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MTV Study Says Millennials Do Like Cars

Former MTV stars Beavis and Butthead take a 1959 Corvair for a spin in “Car Wash“ Back in October, a report entitled “Millennials in Motion” found that young people are driving less and walking, biking, and taking public transit more. It reinforced the prevailing stereotype that, rather than drive or own a car, Millennials would…

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RVs Archives

Choosing the right type of RV is one of the most important factors to consider when buying an RV, but there are pros and cons to both travel trailers and motorhomes… With over 360 officially recognized dog breeds, it can be tough to decide what kind of pup you should bring along with you on…

BTS and Hyundai Raise Zero-Carbon Awareness on Social Media

Hyundai and BTS are teaming up to raise climate awareness Photo: Hyundai Hyundai is teaming up with the massively popular musical group BTS for a pair of social media challenges. The goal: getting younger generations involved in the automaker’s “Expecting Generation One” carbon neutrality campaign. Coming Soon: Meet the stunning Hyundai Ioniq 5 EV “Millennials…

car commercials Archives

In 1963, Chevy released one of the best ads of all time: a delightfully odd spot called ¡Chevrolet Olé!, which features that time’s interpretation of rap.… Buick’s “Mistaken Identity” was the most viewed car commercial of 2019, despite the fact that the automaker spent just over half what competitors did.… In the last 20 years,…

2015 Honda Fit Archives

AutoPacific has released its annual 2015 Vehicle Satisfaction Awards, with Honda taking… Honda announced today that the 2015 Fit, Accord, and CR-V have all… The 2015 Honda Fit has received a 5-Star Overall Safety Rating from… While it doesn’t quite compare to Chevy’s haul, Honda is sill proud… Green Car Journal has selected the 2015…

RV Industry Archives

Though camping was already growing before COVID-19, it experienced a major upward surge since the outbreak of the pandemic… For every 10,000 residents, Maine generates more than $600,000 in annual sales at RV parks and campgrounds… A new survey by the RV Industry Association shows that millennials are… The letter argues that all aspects of…

Nissan Unveils IDx Freeflow and IDx NISMO at Tokyo Motor Show

Nissan unveiled its IDX Freeflow and IDx NISMO concepts at the 2013 Tokyo Motor Show On the first day of the annual installment of the Tokyo Motor Show, Nissan unveiled two concepts that it calls case studies:  the IDx Freeflow, which emphasizes the natural and tasteful things in life, and the IDx NISMO, which borrows liberally from significant vehicles from…

chevy trax Archives

General Motors enjoyed strong U.S. sales in the second quarter, reporting 696,086… The 2022 Trax and 2022 Trailblazer are Chevrolet’s two smallest SUVs. That… The Chevrolet Trax is the brand’s compact urban-friendly crossover. It combines the… Chevrolet’s latest version of the popular Trax crossover was introduced to Indonesia… Chevrolet Indonesia launched three all-new vehicles today—the…

traffic accidents Archives

Of all the prevailing superstitions, the belief that the number 13 is… The world of vehicle and traffic safety has gone through a lot… The News Wheel has been undertaking a series of “weird old car… Ah yes, the theatrical/educational short. Briefly, most films released to theaters before… States that require DUI offenders to install an alcohol…

How to Turn an RV into a Tiny House

Photo: Living Big in a Tiny House More and more millennials are turning to RVs and tiny houses as an affordable alternative to house ownership. As Kevin Riedel from Richmond articulates, he wanted “to have [his] own house but wanted flexibility in terms of where it could be, and I wanted something that was more affordable than…

Accord Archives

Today in Detroit, Honda held the world debut of the all-new 2018… The tenth-generation Civic has been earning Honda plaudits and sales successes for… Lordy, Lordy, look who’s forty: the Honda Accordy! That’s right, the Accord… Forty years ago today, America was celebrating its Bicentennial, Paul McCartney’s “Silly… Today the 2017 Honda Accord goes on…

Chrysler Pacifica Picks Up Third Straight Best Family Car Award from Parents

Millennial moms: Oh yeah, this is a fancy one Photo: Stellantis The Chrysler Pacifica has earned the Parents Best Family Car 2022 award for Best Luxury Minivan, marking three straight years that the Pacifica takes home one of the magazine’s top honors. Parents targets busy, millennial moms searching for a reliable vehicle for their families,…

Ford Celebrates 4×4 Day by Dunking on Jeep

2022 Ford Bronco lineup (clockwise): Bronco two-door, Bronco Raptor, Bronco four-door, and Bronco Sport Photo: Ford Ask Cincinnati personal injury lawyer Blake Maislin what day it is today and he’ll no doubt giddily tell you that it’s 4/4. That also means it’s 4×4 Day, a fact that Ford is celebrating by pointing out that it’s…

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funny or die Archives

Chevrolet is continuing to market its small cars to Millennial buyers with… So here’s a news flash: the folks at Lexus really, really do… Volkswagen has released a new video (below) promoting the 2015 Golf through…

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DIY Archives

Dents in your car are unsightly and can affect your car’s resale… As a vehicle owner, keeping your ride squeaky clean is likely a… Have you ever done something of questionable rationality in order to give… It’s important to trust a professional mechanic to care for your car… This Cadillac Hearse looks more like something…

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Uber Rides Might Be 80-Percent Cheaper 10 Years from Now

Many industry leaders and automakers view autonomous vehicles as a key part of future transportation. Some say that will come in the form of robot taxis.  According to Business Insider, UBS estimates that the robo-taxi market will be worth $2 trillion by 2030. The UBS Evidence Lab reached this figure by running a massive simulation…

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Bigger is Better: The Upsizing Trend

2019 Chevrolet Silverado 1500 LT, LTZ, and High Country, featured at the 2018 Detroit Auto Show The Detroit Auto Show not only reveals exciting new models for major brands, but it also indicates the latest trends of the industry. This year’s show revealed one new trend in vehicle world: One upsizing. A variety of models…

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Fourteen Chevys to Feature Android Auto and Apple CarPlay for 2016

A 2016 Chevy Spark with Android Auto capability In the automotive arms race to better integrate smartphones and vehicles, Hyundai may have been able to claim “First!” by equipping (only) the 2015 Sonata with Android Auto, but a few hours later, Chevrolet loudly countered with “Most!” Today Chevy announced that for the 2016 model year,…

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2015 trax Archives

We’ve all seen those millennialtastic ads for the 2015 Chevy Trax, which… After being awarded a highest-possible five-star safety rating from the NHTSA, the… A new 2015 Chevy Trax commercial touts the “city-smart” subcompact crossover SUV’s… The National Highway Traffic Safety Administration has awarded both front- and all-wheel… At the New York International Auto Show…

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Emojis Are More Recognizable to Younger Drivers Than Tire Warning Light

The safety of your drive rests on the condition of your tires. Worn-out, damage, under-inflated, over-inflated, tread-less, or otherwise compromised tires can cause all sorts of trouble, from the minor inconvenience of a flat to a major situation involving an accident. Most drivers know that tires are important. But according to a study commissioned by…

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Emissions Archives

We’ve all heard of terms like smog, exhaust, and emissions, but what’s… Over the past year, the automaker has reduced its absolute greenhouse gas emissions by another nine percent… In support of consistent nationwide vehicle emissions standards, GM recently backed out of a high-profile Trump lawsuit against California in favor of an expected Biden plan.……

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trax Archives

One of the most fun parts of buying a new vehicle is… Headed to college this fall? Here are our three top Chevy models… The Chevrolet Trax is the brand’s compact urban-friendly crossover. It combines the… Chevrolet has a history of acing J.D. Power Dependability Awards. The brand’s… The Chicago Auto Show is almost on…

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Top 8 Ugliest Trucks in Honor of Ugly Truck Day

Need a reason to party? Uglytruckday.com has announced that July 20th is (unofficial) Ugly Truck Day! With so many Ugly Truck contests around the country, you have to wonder: what’s with some people’s fascination with ugly trucks? Is it their uniqueness? Maybe they have a weird addiction for eccentric car exteriors and ugly car colors?…

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Introducing the 2016 Honda HR-V “Selfie” Edition

Automakers are terrified that Millennials are going to stop buying cars and just start Ubering everywhere (although they should really chill out), and it’s made them increasingly desperate to reach the younger generation. GM is probably the most egregious offender, with its hipsterish “Hidden Gems” marketing campaign for the Chevy Trax, which hired “social media influencers”…

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7 Most Sensational Cars from the 2017 Detroit Auto Show

Every year, car enthusiasts from around the country flock to Detroit for the annual North American International Auto Show (NAIAS). This is where top automakers bring their newest models, most innovative concept cars, and latest advancements in automotive technology. Last year’s show was highlighted by vehicles like the Buick Avista Concept and the 2017 Lincoln…

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4 Scion Models That Will Become Toyotas

A couple of weeks ago, Toyota announced it was officially killing off its experimental brand, Scion. What began in 2003 as a way to try and reach Millennials with affordable, customizable, tech-ridden cars via a haggle-free sales process was not performing as well as Toyota had hoped, so beginning this summer, three of Scion’s existing…

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Chevy’s Small Cars Are Beating Out the Competition

Who would have thought, just a few years ago, that some of the key players in Chevy’s lineup would be incredibly small? In fact, Chevy is one of two brands (the other is Scion) that sells both a subcompact and a minicar in the American marketplace—and Chevy does it well, too. Pictured: Two Chevy Sparks…

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subaru electric vehicle Archives

Subaru introduced the world to its first all-electric vehicle, the Solterra, in… Millennials are pushing electric and hybrid vehicles to the forefront of automotive,… Gas prices remain low in the United States, yet automakers are pouring…

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car dealership Archives

Have you ever walking into a car dealership and felt like the… Millennials have become a bit of a joke in journalism circuits, following… In case you haven’t heard, the world of retail is changing rapidly,… It’s unlikely that after you watched The Karate Kid in 1984, you’d… Vehicle ownership brings with it a host…

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diesel Archives

It’s been about a decade since Mazda first teased the diesel-powered Mazda6,… According to Nikkei Inc., Mitsubishi will not be developing diesel engines for… WardsAuto recently compiled its lists of the 10 Best Engines & Propulsion… Available in over 100 countries, The Mitsubishi Eclipse Cross has become a… Today is a time of great upheaval…

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Toyota Announces Two All-New Three-Row SUVs

Photo: Toyota Only nine days ago, we said the Toyota electric vehicle avalanche was coming (the EV-lanche?) and it seems to have already started. The automaker just announced it was investing $803 million and creating 1,400 new jobs at its plant in Princeton, Indiana, to support the manufacture of two all-new, three-row SUVs — both…