The 2014 Hyundai Elantra When I got into work this morning, I had an email from Hyundai letting me know I was incredibly lucky because I “was on the list to be among the first to watch an exclusive preview” of their Super Bowl ad for the 2014 Hyundai Elantra. The ad, entitled “Nice,” stars…
Former Bond star Pierce Brosnan in “action-mode” in the clever new Kia Super Bowl ad If fans were up in arms about James Bond driving a Fiat, how will they feel when he gets behind the wheel of a Kia? We’ll all find out on Sunday, when the new Kia Super Bowl commercial with Pierce…
Yeah baby, yeah! General Motors went “EVil” with its Super Bowl LVI commercial. The company has been teasing the appearance of Dr. Evil from the Austin Powers franchise leading up to the big game. But last night, he was exploring how to use GM’s Ultium technology — with the help of a few friends. EVerybody…
Maisie Williams behind the wheel of the e-tron Sportback Photo: Audi Yes, it’s that time of year again. The beginning of February brings with it the buzz of the Super Bowl, with viewers tuning in for football fun, halftime performances, and the traditional slew of wacky commercials. Football’s biggest night is an attractive one for…
While many automakers spent their TV segments during Sunday’s Super Bowl promoting how their vehicles benefit the buyers, Hyundai offered a different perspective on its sales: how the brand’s vehicle purchases benefit other people—particularly those who’ve survived pediatric cancer. If you didn’t see the original ad air, you can watch it below. How Super Bowl…
Jerry Rice and Playboy model Stephanie Branton tease the upcoming Mercedes-Benz Super Bowl ad, “The Big Race” While Chevy, Ford, and Brandon Bostick all decided they didn’t want to go to the Super Bowl this year, not every automaker is skipping America’s biggest sporting event/advertising venue. A Mercedes-Benz Super Bowl ad featuring legendary 49ers wide…
This will be Buick’s second straight year airing a Super Bowl commercial For many years, Buick was known as a conservative brand that produced quality vehicles, but did little in the way of promoting its luxury cars, at least when it came to commercials. However, Buick has taken a new direction in the past several…
Melissa McCarthy makes her debut in the Kia Super Bowl ad “Hero’s Journey” As we previously mentioned at The News Wheel, Kia was the first among automakers to announce that it would have a commercial air during this year’s Super Bowl. The brand enlisted actress and comedian Melissa McCarthy, for a couple of 15-second spots…
Did you happen to see that clever commercial during the Super Bowl for the all-electric BMW i3? Katie Couric and Bryant Gumbel’s nostalgic, self-deprecating humor has garnered the ad many positive reactions since it aired. Now, Couric and Gumbel are back–this time to get you in the driver’s seat of your own 2015 BMW i3,…
Photo: Toyota Toyota has confirmed the all-new 2020 Highlander SUV will be featured in a 60-second spot during the upcoming Super Bowl LIV match in February. According to the automaker, the spot will mark the launch of the new Highlander campaign, which will run through mid-July 2020. “We’re excited to feature the all-new 2020 Highlander…
Just say the word, and it will happen in a new A-Class sedan. Photo: Mercedes-Benz USA A Mercedes-Benz Super Bowl ad introduced the OEM’s new A-Class high-tech sedan with a thought-provoking idea on Sunday night during the second quarter of the Big Game. Learn More: About the 2019 Mercedes-Benz A-Class What if everything in your…
I am British. According to Jaguar, that means two things: I am an evil genius I drive a Jaguar One of the above statements is true. I won’t tell you which one. As I sit here drinking my second morning cup of tea—no, really—I realize you might be wondering what on earth I’m talking about….
Super Bowl LIII is less than a month away on Feb. 3. While we still don’t know what teams will take the field, we’re starting to get an idea of what advertisers will fill up the commercial slots. Audi just announced that it is one of the lucky companies, and it paid for a 60-second…
GM didn’t shell out the cash for celebrity cameos this year Over the years, the Super Bowl has proven itself as a strong venue for companies to advertise their brands using creative commercials. Some of the most famous of these commercials are commissioned by automotive brands. Yet, at this year’s Super Bowl, one of the…
Jeep… uhh… finds a way One of the most famous sequences featured in the 1993 blockbuster Jurassic Park involves an intense chase between a Tyrannosaurus Rex and a Jeep. As the giant carnivore approaches from behind, an injured Dr. Ian Malcolm, famously portrayed by Jeff Goldblum, warns the driver that the vehicle “must go faster.”…
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