Nissan Benefits from 'Star Wars' Connection
This August, well in advance of the Rogue One: A Star Wars Story premiere, it was announced that the Star Wars franchise would be working with several brands, forming partnerships with the likes of Nissan, Verizon, General Mills, Gillette, and Duracell to promote the new movie. Lucasfilm also partnered with Uber to add Star Wars fun and exclusive content to rides, and worked…