Honda Wants Partners to Tackle EV Future, Not Tie-Ups
Honda CEO Takahiro Hachigo says the company will not adopt a common strategy among other car brands for tackling the rapidly approaching era of change in the auto industry. “We do have a sense of crisis, he told Automotive News. “Things are changing drastically. So we should not be late in responding. But,” he added, […]
Lexus and Marvel Partnership Results in a Concept Car Inspired by “Black Panther”
The partnership also involves an eight-part comic book miniseries where Black Panther uses a Lexus LC 500 to save the day
When the first trailer for Avengers: Infinity War was finally released a few weeks back, it didn’t take long at all for it to become the most-viewed movie trailer in YouTube’s history. Fortunately, comic book fans have another upcoming entry in the Marvel Cinematic Universe to hold them over until Infinity War arrives next summer: Black Panther. […]
Toyota Partners with Panasonic to Develop Battery Tech
Toyota has deepened its relationship with Panasonic to develop battery technology for electric cars, signaling the automaker’s continued commitment to a clean future of mobility. Toyota’s goal is for green cars to comprise half of its global sales by 2030. The announcement builds upon an existing agreement with Panasonic, the global market leader in automotive […]
Next-Gen GMC Sierra, Chevy Silverado May Use Carbon Fiber-Reinforced Thermoplastics from Teijin Partnership
A report from earlier this month speculated that General Motors is moving to implement carbon fiber truck beds for higher-end versions of its Chevrolet Silverado and GMC Sierra within the next couple of years. An additional report from Automotive News wonders if it won’t be without the help of the company’s longstanding carbon fiber partner. […]
Superhero Cars: Automotive Brand Sponsorships in Marvel Movies
Acura, Audi, Chevy, Ford, and Lexus all make appearances in the Marvel Cinematic Universe
Who would’ve ever thought that superhero movies like Guardians of the Galaxy and Thor: Ragnarok would be the highest-grossing films of the year? These days, Marvel’s live-action feature films are box office gold, raking in millions of dollars globally. Not only are these adventure flicks money-making opportunities for producers and the studio, they’re prime real estate for companies […]
Toyota Partners with US Ski & Snowboard Teams Ahead of Winter Olympics
Toyota has been named the official automotive and mobility partner of the US Ski & Snowboard Teams, bringing together the world’s top winter athletes and top automaker ahead of the upcoming XXIII Winter Olympic Games in PyeongChang, South Korea. This is an expansion of Toyota’s existing partnership with US Ski & Snowboard, which began last […]
Nissan Named 2017 ENERGY STAR Partner of the Year
For the sixth consecutive year, Nissan has been recognized by the US Environmental Protection Agency (EPA) for its ongoing excellence, taking home the 2017 ENERGY STAR Partner of the Year – Sustained Excellence Award for its efforts in making its operations more energy efficient and for its dedication to safeguarding the environment. “Nissan remains committed […]
Kia Extends Partnership with the LPGA
Just a couple weeks ago, we suggested that Kia sponsor the USWNT, considering the range of talent and well-known faces on the team. While we haven’t heard any news around the subject, Kia did renew an existing partnership with a different group of talented women. The South Korean brand announced the renewal with the Ladies […]
Shell-Toyota Partnership to Build a Handful More Hydrogen Refueling Stations
If alternate-fuel vehicles in the United States were a carful of kids, hydrogen fuel cell vehicles would be the one stuck riding in the back middle with his feet on the hump. Life Is Hard: Bake some cookies Partly this is due to how lean hydrogen fuel cell vehicle infrastructure is—at the moment, refueling stations […]
BMW Serves as the Official Automotive Sponsor of the 69th Annual Directors Guild of America Awards
Award season for the world of motion pictures is in full swing right now. While audiences look back to the Golden Globes or look forward to the Oscars, many other award ceremonies might fly under the radar. Nevertheless, BMW hasn’t lost sight of those award shows. In fact, the automotive brand recently sponsored one of these events. […]
Honda and Hitachi Partner to Create Electric Vehicle Motors
Hitachi Automotive Systems and Honda Motor Company today announced the February 3rd signing of a Memorandum of Understanding (“MoU”) to establish a joint venture company for the development, manufacture and sales of motors for electric vehicles. The two companies now will now enter the stage of formal discussions as they work to establish the new […]
Lincoln Sponsoring Automotive Fine Arts Society Art Show at Pebble Beach
The Automotive Fine Arts Society announced this week that it has once again chosen The Lincoln Motor Company to be the sponsor of its upcoming art show at the legendary Pebble Beach Concours d’Elegance. Lincoln has served as the sponsor of the art show, which enters its 31st year in 2016, for 20 years. The […]
Dodge Announces New Ad Agency Partnership
Fiat Chrysler Automobiles has decided to change things up with Dodge’s marketing strategy. The Italian-American carmaker has decided to hire GSD&M as its performance brand’s lead advertising agency. GSD&M is an Austin, Texas-based advertising agency that is part of the larger Omnicom Group. It will replace Wieden & Kennedy on the Dodge roster, after the […]
Executive Chairman: Ford Seeking Partnerships, Possibly Acquisitions in Pursuit of Broader Identity
Ford is pursuing new partnerships as it continues to push itself as being more than an automotive company. According to Ford Motor Company Executive Chairman Bill Ford, the Blue Oval is on the lookout for new partners and potential acquisitions as the company continues to expand on its mobility identity. “You’ll see a lot of […]
GMC Partners with Josh Duhamel to Provide Smart Homes for Injured Service Members
The General Motors Company has been a supporter of the US military for more than 100 years, offering veteran support programs, employment programs, and an automotive military discount, but GMC has recently announced a new initiative that will help build smart homes for injured military members. This Could Save You Money: Check out these tips for […]
Fiat Chrysler and Google Might Be Partnering Together to Create Self-Driving 2017 Pacifica Minivans
Well, it looks like Fiat Chrysler Automobiles is finally getting that partner—just not in the way it expected. It’s well known that the Italian-American carmaker has been searching for an automotive partner to help develop its mid-sized Dodge Dart and Chrysler 200 sedans. While it is still looking for a partner—and likely won’t stop doing […]
Toyota Donates 45 Engines to Alabama Students in Automotive Programs
The next generation of automotive designers, engineers, and business leaders needs to face continued challenges during education to keep up with the ever-changing landscape of the automotive industry. Not only will these students need to learn the core principles of car design and manufacturing, but they will need to stay on top of rapidly changing […]
Honda and Continental Win 2016 Automotive News PACE Innovation Award
Honda R&D Americas and international automotive supplier Continental were honored with a 2016 Automotive News PACE (Premier Automotive Suppliers’ Contribution to Excellence) Innovation Partnership Award for their collaborative development of the Bidirectional Long Range Communications (BLRC) System. Continental and Honda received the Innovation Partnership Award at the Max M. & Marjorie S. Fisher Music Center […]