super bowl

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 Kurt Verlin

Toyota Highlander’s Super Bowl Ad Features Cobie Smulders

Toyota Highlander’s Super Bowl Ad Features Cobie Smulders

“I watch the game for the snacks and the commercials,” Cobie Smulders says about the Super Bowl. But when the San Francisco 49ers faced off against the Kansas City Chiefs, Smulders had transcended simply watching the commercials. Instead, she was featured in a Toyota Super Bowl ad behind the wheel of the all-new 2020 Toyota […]

 Caleb Cook

LeBron James Super Bowl Ad Launches Strong, Silent GMC Hummer

LeBron James Super Bowl Ad Launches Strong, Silent GMC Hummer

The controversial, gas-guzzling Hummer is about to return as a GMC model — but this time, it’s being powered by electricity and a major ad campaign starring pro basketball star LeBron James. After several teasers, GMC debuted its full 30-second ad for the Hummer on Super Bowl Sunday, playing up the model’s immense yet quiet […]

 Daniel DiManna

Audi Super Bowl Ad Shows Off New Electric e-tron Sportback

Audi Super Bowl Ad Shows Off New Electric e-tron Sportback

Yes, it’s that time of year again. The beginning of February brings with it the buzz of the Super Bowl, with viewers tuning in for football fun, halftime performances, and the traditional slew of wacky commercials. Football’s biggest night is an attractive one for companies of all kinds, with each competing to attract the attention […]

 Kimiko Kidd

Jeep and Bill Murray Shake Things Up with a “Groundhog Day” Super Bowl Ad

Jeep and Bill Murray Shake Things Up with a “Groundhog Day” Super Bowl Ad

For the Super Bowl, Jeep debuted a 60-second ad spot in which Bill Murray reprised his iconic role as Phil Connors from the movie “Groundhog Day” — but with a twist. Break Away From the Norm: Check out the 2020 Jeep Gladiator Don’t drive angry! The ad opens with Phil Connors waking up in the […]

 Caleb Cook

Boston Celebs Showcase Hyundai Sonata ‘Smaht Pahk’ Tech in Super Bowl Ad

Boston Celebs Showcase Hyundai Sonata ‘Smaht Pahk’ Tech in Super Bowl Ad

Hyundai’s TV ad for this year’s Super Bowl stars four Boston celebrities who marvel at the handy new Remote Smart Parking Assist feature on the 2020 Hyundai Sonata. Titled “Smaht Pahk,” the minute-long commercial brings together actors John Krasinski and Chris Evans, “Saturday Night Live” comedian Rachel Dratch, and Boston Red Sox icon David “Big […]

 Caleb Cook

GMC Hummer Electric Truck Could Debut in Super Bowl Ad

GMC Hummer Electric Truck Could Debut in Super Bowl Ad

It looks like General Motors’ notorious Hummer brand will be making a comeback just in time for the Super Bowl — and getting a serious image makeover to match. Citing a report from the Wall Street Journal, The Truth About Cars says the Hummer will return as an electric GMC pickup truck in early 2022. […]

 The News Wheel

All-New Toyota Highlander to Appear in Super Bowl Spot

All-New Toyota Highlander to Appear in Super Bowl Spot

Toyota has confirmed the all-new 2020 Highlander SUV will be featured in a 60-second spot during the upcoming Super Bowl LIV match in February. According to the automaker, the spot will mark the launch of the new Highlander campaign, which will run through mid-July 2020. “We’re excited to feature the all-new 2020 Highlander in our […]

 Morgan Pritchett

Kia Used Its Super Bowl Ad Money to Fund Scholarships Instead

Kia Used Its Super Bowl Ad Money to Fund Scholarships Instead

In February, CBS charged a record $5.25 million for a 30-second commercial during Super Bowl LII. Brands like Pepsi, M&M’s, Bud Light, and Amazon all spent ungodly amounts of money to showcase their products to beer-filled, football-watching Americans. But instead of hiring a celebrity to drive one of its cars and talk about how awesome […]

 The News Wheel

Hyundai Scores with Hit Super Bowl Ad “The Elevator”

Hyundai Scores with Hit Super Bowl Ad “The Elevator”

Hyundai’s commercial for this year’s Super Bowl was a big hit with viewers across the U.S. “The Elevator” ranked as the night’s fourth best ad — and best car commercial — on USA Today’s Ad Meter, racked up tens of millions of views on YouTube and social media, and helped spike traffic to Hyundai’s website. […]

 The News Wheel

Did You See Audi’s Super Bowl Ad?

Did You See Audi’s Super Bowl Ad?

This year’s Super Bowl was certainly more boring than any of us could have dreamed of, but at least there were the commercials. In between the flashy promotions for upcoming movies and carbonated drinks were several car ads. Weeks later, we’re still thinking about Audi’s latest offering, called “Cashew,” and its message. Audi Technology Today: […]

 The News Wheel

Why Did GM Skip the Super Bowl this Year?

Why Did GM Skip the Super Bowl this Year?

GM decided not to advertise during the biggest sporting event of the year. But why?

Over the years, the Super Bowl has proven itself as a strong venue for companies to advertise their brands using creative commercials. Some of the most famous of these commercials are commissioned by automotive brands. Yet, at this year’s Super Bowl, one of the industry’s top automakers was missing. General Motors aired no commercials for […]

 The News Wheel

Mercedes-Benz Super Bowl Ad: “Say the Word”

Mercedes-Benz Super Bowl Ad: “Say the Word”

A Mercedes-Benz Super Bowl ad introduced the OEM’s new A-Class high-tech sedan with a thought-provoking idea on Sunday night during the second quarter of the Big Game. Learn More: About the 2019 Mercedes-Benz A-Class What if everything in your life listened to you like your new A Class? You can watch the 60-second commercial below. […]

 The News Wheel

Lyft Reveals Transportation Plan and Discounts for the Super Bowl

Lyft Reveals Transportation Plan and Discounts for the Super Bowl

The Super Bowl is just around the corner. Whether you watch the game live from Atlanta’s Mercedes-Benz Stadium, or via TV from the comfort of your living room, this year’s event promises an engaging experience for sports fans. Lyft has just announced its transportation plan for Atlanta, to help streamline the city’s traffic flow and make […]

 The News Wheel

Audi Returning to the Super Bowl

Audi Returning to the Super Bowl

Super Bowl LIII is less than a month away on Feb. 3. While we still don’t know what teams will take the field, we’re starting to get an idea of what advertisers will fill up the commercial slots. Audi just announced that it is one of the lucky companies, and it paid for a 60-second […]

 The News Wheel

Hyundai Readies Ads for 2019 Super Bowl

Hyundai Readies Ads for 2019 Super Bowl

The Super Bowl is one of the country’s biggest stages for television advertising as well as football, and Hyundai will once again play a leading role there. Hyundai, the official car and SUV of the NFL, will air two commercials for the 2019 Super Bowl, which will be held Feb. 3 in Atlanta and broadcast […]

 The News Wheel

Hyundai’s Super Bowl Commercial Promotes Charity Instead of Cars

Hyundai’s Super Bowl Commercial Promotes Charity Instead of Cars

While many automakers spent their TV segments during Sunday’s Super Bowl promoting how their vehicles benefit the buyers, Hyundai offered a different perspective on its sales: how the brand’s vehicle purchases benefit other people—particularly those who’ve survived pediatric cancer. If you didn’t see the original ad air, you can watch it below. How Super Bowl […]

 Zachary Berry

FCA Makes the Odd Choice to Release a Jeep Super Bowl Commercial That Openly Criticizes Its Ram Super Bowl Commercial

FCA Makes the Odd Choice to Release a Jeep Super Bowl Commercial That Openly Criticizes Its Ram Super Bowl Commercial

Jeep's popular "Anti-Manifesto" Super Bowl spot mocked car commercials that rely upon famous speeches, such as Ram's controversial "Built to Serve" ad, which featured the words of Martin Luther King Jr.

By now, we’re all accustomed to seeing a number of common commercial types appear during the Super Bowl. One of the most common of these advertisements is the “Manifesto” from automakers. During these commercials, a speech is delivered by a disembodied narrator loosely related to the values of the brand. Fiat Chrysler is the king of […]

 The News Wheel

Grandpa Can Drive: an Underrated Commercial from the 2018 Super Bowl

Grandpa Can Drive: an Underrated Commercial from the 2018 Super Bowl

Some people are raving about commercials from the Super Bowl last night, including Ram’s “We Will Rock You” as well as a trailer for the upcoming movie Solo: A Star Wars Story. Other more understated commercials deserve more notice than they’ve received. One of them was the “Grandpa Can Drive” advertisement featuring the new Chevy Silverado 2500HD equipped […]

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