Google Partners with Renault-Nissan-Mitsubishi Alliance

This week, Google marked its 20th birthday, and to celebrate it announced a partnership with the largest automotive alliance in the world (with a long name to match). Of course, we’re talking about the Renault-Nissan-Mitsubishi Alliance that won the world vehicle sales crown in 2017 and is looking to defend its title in 2018. This…

Lincoln Navigator Finds New Doubles Partner in Serena Williams for Digital Campaign

Lincoln has gotten a new brand ambassador who is arguably an even bigger deal than Academy Award-winner Matthew McConaughey: Serena Williams, the 23-time Grand Slam winner and possibly the most dominant athlete to ever take the tennis court. Williams appears in a new social media campaign supporting the 2018 Lincoln Navigator. Like McConaughey, Serena has…

Nissan Canton Employees Partner with Habitat for Humanity to Help Mississippi Family

Employees at the Nissan Canton Vehicle Assembly Plant worked with Habitat for Humanity Mississippi Capital Area to build a home for the Wilder family Photo: Nissan The employees of the Nissan Canton Vehicle Assembly Plant worked almost 1,000 hours to change a family’s future. Over two months, the employees worked with Habitat for Humanity Mississippi…

Ford SA Helping Establish Tshwane Automotive Special Economic Zone

The Tshwane Automotive Special Economic Zone in Pretoria, South Africa Photo: Ford Motor Company Ford Motor Company of Southern Africa is teaming with government entities to help establish the Tshwane Automotive Special Economic Zone near its Silverton Vehicle Assembly Plant in Pretoria. The new venture was announced earlier this month by South African President Cyril…

Volkswagen Announces Carbon Offsets, Solar Energy Partnership

2015 Volkswagen e-Golf At the Management Briefing Seminar earlier in the month, Volkswagen announced that it will be working with 3Degrees to offset the emissions created in the production, distribution, and driving of their e-Golf and Audi’s A3 Sportback e-tron (due later this year). In order to accomplish this, they will be purchasing carbon offsets…

GMC Partners with Josh Duhamel to Provide Smart Homes for Injured Service Members

Hollywood actor Josh Duhamel and Marine Sergeant Ben Tomlinson will star in a new GMC video Photo: © General Motors The General Motors Company has been a supporter of the US military for more than 100 years, offering veteran support programs, employment programs, and an automotive military discount, but GMC has recently announced a new…

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Comics About Cars: 15 Automotive-Themed Comic Books & Graphic Novels

While the majority of casual comic book readers think that the format is limited to just superheroes and pulp fantasy, gearheads know that plenty of titles have been published over the years that depict high-octane thrills in comic book panels. Here’s a list of the 15 most prominent comic books and graphic novels to involve car culture…

Chevy and LG Expand Partnership To Produce All-Electric Bolt

The LG Corporation will be providing much more for the Bolt than just battery cells Photo: notman05 Chevrolet first began partnering with the LG Corporation back in 2007, when the company supplied technology needed for the OnStar system and battery cells required for the first rendition of the Volt. In an effort to produce a…

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Toyota Becomes ‘Launch Partner’ of Overwatch League

It says a lot about the success of video games and esports that a major auto manufacturer like Toyota is getting involved. Announced yesterday, Toyota is now the “launch partner” of the Overwatch League, a major global professional esports league that kicked off last week on Wednesday, January 10. Overwatch is an online multiplayer shooter…

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Subaru Renews Partnership with National Wildlife Federation

Subaru has continuously been working to help the environment and, in general, make the world a better place In a move that shouldn’t surprise Subaru enthusiasts, the automaker recently renewed its partnership with the National Wildlife Federation (NWF) and will be working with the organization to help combat the decline of wildlife habitats with a…

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Cadillac Partners with Playbill to Host the “Tonight We Dare” Event

Cadillac recently partnered with Playbill to put on an event celebrating the diverse community of Broadway For 12 of the past 13 years, GM has scored a perfect 100 score for the Corporate Equality Index, which is conducted by the Human Rights Campaign. This survey examines corporate policies regarding LGBTQ workplace equality. Cadillac’s advocacy for…

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FCA and Waymo Continue Partnership for 2018

Waymo’s driverless ride-hailing service, a world’s first, and its partnership with FCA is going strong. In 2016, the automaker supplied 100 Chrysler Pacifica Hybrid minivans to the company and upped the ante to 500 in 2017. For 2018, the number of supplied Chrysler Pacifica Hybrid minivans will register in the thousands. “With the world’s first…

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Automatic and Ford Announce Partnership

Automatic and Ford are teaming up to improve in-car connectivity Automatic Labs, maker of the super-useful Automatic device that does everything from track driving habits to diagnose engine issues, has announced it’s teaming up with Ford and Lincoln to combine the utility of its platform and Ford Motor Company’s SYNC system to ensure more connectivity for drivers….

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Dodge and 'The Fate of the Furious' Partner for a Co-Branded Promotional Campaign

That’s a lot of horsepower for one garage Dodge vehicles have always been featured prominently in the Fast & Furious franchise since its very inception. Therefore, the most recent announcement from Dodge isn’t really all that surprising. Dodge and The Fate of the Furious will partner for a co-branded promotional campaign. Dodge teaming up with…

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Toyota Partners with Panasonic to Develop Battery Tech

Toyota has deepened its relationship with Panasonic to develop battery technology for electric cars, signaling the automaker’s continued commitment to a clean future of mobility. Toyota’s goal is for green cars to comprise half of its global sales by 2030. The announcement builds upon an existing agreement with Panasonic, the global market leader in automotive…

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Carmera Partners with City of New York to Enhance Real-Time Mapping Platform

CARMERA human-driven sensors could pave the way for self-driving cars via @alheeti_3 on @CNET https://t.co/lzBfR07Ogy pic.twitter.com/ShqJzAVAkc — CARMERA (@carmera) August 24, 2018 It’s important for self-driving cars to know about obstacles up ahead, and current mapping platforms like Apple Maps and Google Maps exclude this helpful function. That’s where Carmera comes in. This new startup’s…

iHeartRadio Archives

For the past few years, the Jeep on the Rocks concert has… Last year, Mazda decided to be the official automotive partner of the… Jeep’s new #RenegadeLifeContest launched on Sunday, February 8th, and will continue through… American Honda is teaming up with Clear Channel Media and Entertainment (iHeartRadio),… In the early going of this week’s…

Mazda Sponsors Rock ‘n’ Roll Marathon Series

Mazda and Competitor group have announced that they are expanding their partnership, with the former becoming the Official Automotive Partner of the latter’s Rock ‘n’ Roll Marathon Series. The first order of business is the Rock ‘n’ Roll Chicago Half Marathon beginning today and running through July 20. As Official Automotive Partner of the event,…

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The 6 Best Pride-Themed Vehicles From Automakers Around the World

Photo: BMW It’s almost Pride Month in the U.S.! To celebrate here on The News Wheel, I’ve compiled some of the coolest LGBTQ-themed vehicles from automakers across the globe. Some of the brands even went beyond rainbow capitalism to help the community. Photo: Stellantis Fiat Chrysler Automobiles (FCA), now known as Stellantis, was ahead of…

Man ‘Struck in the Banana by a Banana’

Man, drive-bys are really getting out of hand. The victim of the world’s most tropical drive-by attack was taken to the hospital after telling police that he had been struck in the privates by a banana flung out of a passing car’s window. Bananas don’t hit people in the crotch, people hit people in the…

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CX-3 Archives

The Mazda CX-5 has earned another Top Safety Pick Plus title from the… A new Mazda rumor is circulating, this time starting from Australia and,… Mazda North America has reported its July 2018 sales, and at the… Mazda has really been killing it in sales lately, with the past… Mazda has three crossovers in its lineup:…

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CX-9 Archives

With every passing model year, Mazda continues to refine its flagship model,… The Mazda CX-5 has earned another Top Safety Pick Plus title from the… The Mazda CX-9 is the brand’s largest crossover, and in the past… Mazda North America has reported its July 2018 sales, and at the… Mazda has really been killing it in…

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Holden Exhibits Its Pride as Official Mardi Car of Sydney Gay and Lesbian Mardi Gras Parade

Holden has announced that it has been named the 2017 Official Mardi Car for the 2017 Sydney Gay and Lesbian Mardi Gras Parade, which takes place on March 4th. Holden has the reputation of a brand that holds diversity and inclusion as important tenets, having been the first automotive company in Australia to publicly support…

BMW Debuts Rainbow-Wrapped M8 at NYC Pride March

BMW unveiled a special PRIDE logo to support the LGBTQ community BMW is no stranger to celebrating LGBTQ pride, having collaborated with designer Jonathan Adler last year to create a custom wrap for a BMW 850i. That tradition continued this year, even amid the COVID-19 pandemic. On top of a few Instagram posts from BMW…

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Ford Announces Blue Oval City for Tennessee

Ford’s Blue Oval City will create 6,000 jobs in Tennessee Photo: Ford Ford Motor Company on Monday announced two huge developments coming to Tennessee and Kentucky. Ford will build a $5.6 billion campus in Stanton, Tennessee, that it’s calling Blue Oval City. Tennessee and Kentucky will also become the homes of three BlueOvalSK battery plants…

In an Ironic Twist, GM Donates $5 Million to The Henry Ford National Historic Landmark

GM poses the question, “What’s in a name?” General Motors just made a charitable move that might seem a tad ironic at first glance. That’s because the automaker has donated $5 million to The Henry Ford national historic landmark. Although the name of this institution might be inspired by the founder of GM’s chief rival, its mission is…

Nissan Kicks Off UEFA Champions League Sponsorship

Thiago Silva and Andrés Iniesta will be spokesmen for Nissan’s UEFA Champions League sponsorship A new partnership between Nissan and the Union of European Football Associations Champions League began last week at the 2014 UEFA Super Cup on August 12, which saw Real Madrid triumph over Sevilla, 2-0. Nissan launched their Engineers of Excitement program,…

Honda Relationship Already ‘Stronger’ Than Renault, Red Bull Says

Photo: Joe McGowan Red Bull Racing is wasting no time burning bridges with Renault. After repeatedly slamming the French manufacturer for poor engine reliability and performance, Red Bull is now claiming that its relationship with Honda, its next engine supplier from 2019, is already “way stronger” than its relationship with Renault, with whom it won…

Fiat Chrysler Automobiles Submits a Proposal for a Merger with Groupe Renault

Might FCA have finally secured the merger they’ve been seeking all these years? Fiat Chrysler Automobiles and Groupe Renault are two of the world’s largest automakers. A new proposal from FCA would result in an even larger automotive company. Yesterday, FCA submitted a proposal for a merger with Renault. The result would be the third-largest…

BTR Preparing 1,000 Horsepower Hyundai Genesis for SEMA

The 2007 Zenvo ST1… the Bugatti Grand Sport… the Lotus Exige… the 2014 Hyundai Genesis… Wait, something about that list doesn’t seem right. Who put the Genesis in a list with other performance cars that reach over 1,000 horsepower? Blood Type Racing Inc (BTR) did! For the 2014 Specialty Equipment Market Association (SEMA) Auto Show,…

Samsung Could Be Teaming Up with Fiat Chrysler Automobiles for $3 Billion

Sergio Marchionne, president of Fiat Chrysler Automobiles (FCA). Last month, we discussed how Apple CarPlay and Android Auto were making in-vehicle infotainment better by simply replacing the built-in systems altogether. The general idea is that auto manufacturers are good at making cars and not so good at making tech—at least not nearly as good as…

Automakers Rush to Fight Ransomware

Hackers totally look like this Photo: Brian Klug Ransomware isn’t new, but it’s certainly stealing a lot of headlines recently. As it becomes more popular with hackers around the world, automakers are in a race to make sure their systems are ready to withstand an attack. Ransomware is a type of cyberattack where hackers gain…

Ford coronavirus Archives

Automotive News has named Ford Motor Company Executive Chairman Bill Ford its… This year’s Ford Global Caring Month will be different for, let’s say,… On Friday, Michigan Gov. Gretchen Whitmer announced that the state plans to… Ford Motor Company announced this month that it will allow employees who… After kicking off production of face shields…

Getaway Driver Review: A Rousing Homage to Cinematic Car Chases

Photo: The News Wheel The vast majority of automotive-themed board games fall under one of two categories: Either they’re motorsports races or they simulate the economics of vehicle manufacturing. Even with the abundance of inventive games being produced in this golden age, rarely does a title tackle automobiles from any other angle. Designer Jeff Beck…

Cadillac Taps Russo Brothers for ‘Crew Ready’ Campaign to Promote XT6

Cadillac today launched a new ad campaign for the highly anticipated 2020 XT6, with spots by the acclaimed film directors, Anthony and Joe Russo. Photo: General Motors Anthony and Joe Russo know a thing or two about assembling crews. After all, the brothers are behind one of the most popular creations ever in the history…